Karen Nelson-Field – författare
Visar alla böcker från författaren Karen Nelson-Field. Handla med fri frakt och snabb leverans.
4 produkter
Attention Economy and How Media Works
Simple Truths for Marketers
Inbunden, 2020
401 kr
Lägg i varukorg
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will …
Attention Economy and How Media Works
Simple Truths for Marketers
E-bok, 2020
553 kr
Lägg i varukorg
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will …
Attention Economy
A Category Blueprint
Inbunden, 2024
383 kr
Lägg i varukorg
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape. Designed for industry professionals, this book …
