Attention Economy and How Media Works

Karen Nelson-Field is the Founder and Executive Director of Amplified Intelligence and Professor of Media Innovation at The University of Adelaide, Australia. Karen is a globally acclaimed researcher in media science, is a regular speaker on the major circuits, and has secured research funding from some of the world’s largest advertisers.  Her first book, Viral Marketing: The Science of Sharing (2013), set the record straight on hunting for ‘viral success’. Her work has been noted in The New York Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal, Huffington Post, Contagious and The Drum, and she is a regular media writer for the Australian Financial Review. Karen’s commercial work combines tech and innovative methodological design to look closely at attention metrics in a disrupting digital economy.

• Chapter 1 – The First Episode.- Chapter 2 – Big Little Learnings.- Chapter 3 – Attention Science Becomes a Science.- Chapter 4 – The Reinvention of Invention.- Chapter 5 –  A Guide to Now and Next.- Chapter 6 – From Realisation to Action: the Diary of a CPO.- Chapter 7 – The Investors.- Chapter 8 – Attention to Ethics.- Chapter 9 – Back to the Future Gazing.