Karen S. Johnson-Cartee – författare

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10 produkter

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10 produkter

Inside Political Campaigns
Theory and Practice
AvGary A. Copeland,Karen S. Johnson-Cartee
Inbunden, Engelska, 1997
1 049 kr
Skickas inom 10-15 vardagar
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Manipulation of the American Voter
Political Campaign Commercials
AvGary A. Copeland,Karen S. Johnson-Cartee
Inbunden, Engelska, 1997
1 049 kr
Skickas inom 10-15 vardagar
Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.
Inside Political Campaigns
Theory and Practice
AvGary A. Copeland,Karen S. Johnson-Cartee
E-bok
PDF, Engelska, 1997
1 135 kr
Läs direkt efter köp
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Strategic Political Communication
Rethinking Social Influence, Persuasion, and Propaganda
AvKaren S. Johnson-Cartee,Gary A. Copeland
Häftad, Engelska, 2003
521 kr
Skickas inom 10-15 vardagar
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
News Narratives and News Framing
Constructing Political Reality
AvKaren S. Johnson-Cartee
Häftad, Engelska, 2004
771 kr
Skickas inom 10-15 vardagar
News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities. In this introduction to the theory behind news framing, Karen Johnson-Cartee pulls together elements from communication, journalism, politics, and sociology to create a picture of how news forms these realities for the public. With its comprehensive reference section and suggestions on how to influence the news agenda, this is a beneficial resource for students in political communication, media criticism, and communication theory.
Negative Political Advertising
Coming of Age
AvKaren S. Johnson-Cartee,Gary Copeland
Inbunden, Engelska, 1991
1 496 kr
Skickas inom 10-15 vardagar
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Negative Political Advertising
Coming of Age
AvGary Copeland,Karen S. Johnson-Cartee
E-bok
PDF, Engelska, 2013
576 kr
Läs direkt efter köp
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Negative Political Advertising
Coming of Age
AvGary Copeland,Karen S. Johnson-Cartee
E-bok
Engelska, 2013
576 kr
Läs direkt efter köp
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Negative Political Advertising
Coming of Age
AvKaren S. Johnson-Cartee,Gary Copeland
Häftad, Engelska, 2016
494 kr
Skickas inom 10-15 vardagar
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
News Narratives and News Framing
Constructing Political Reality
AvKaren S. Johnson-Cartee
E-bok
Engelska, 2004
881 kr
Läs direkt efter köp
News Narratives and News Framing is a revealing look at how the media''s construction of news affects our political, economic, and social realities. In this introduction to the theory behind news framing, Karen Johnson-Cartee pulls together elements from communication, journalism, politics, and sociology to create a picture of how news forms these realities for the public. With its comprehensive reference section and suggestions on how to influence the news agenda, this is a beneficial resource for students in political communication, media criticism, and communication theory.

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Karen S. Johnson-Cartee – författare

Inside Political Campaigns

Manipulation of the American Voter

Inside Political Campaigns

Strategic Political Communication

News Narratives and News Framing

Negative Political Advertising

Negative Political Advertising

Negative Political Advertising

Negative Political Advertising

News Narratives and News Framing

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