Strategic Political Communication

Rethinking Social Influence, Persuasion, and Propaganda

AvKaren S. Johnson-Cartee,Gary A. Copeland

Häftad, Engelska, 2003

Del i serien Communication, Media, and Politics

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Beskrivning

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Produktinformation

Utgivningsdatum:2003-10-14
Mått:148 x 229 x 13 mm
Vikt:313 g
Format:Häftad
Språk:Engelska
Serie:Communication, Media, and Politics
Antal sidor:248
Förlag:Bloomsbury Publishing Plc
ISBN:9780742528826

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Mer om författaren

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

Innehållsförteckning

Chapter 1 1. In Defense of Social Influence and Social MarketersChapter 2 2. Social Psychology: Understanding Human Behavior and Social InfluenceChapter 3 3. Social Influence ModelsChapter 4 4. Identifying and Targeting Those You Want to InfluenceChapter 5 5. The Individual in a Mass-Mediated WorldChapter 6 6. Propaganda StrategiesChapter 7 7. Propaganda Tactics and PrinciplesPart 8 Appendix A: The Personality Strength (PS) Scale and WeightingPart 9 Appendix B: Goebbels's Propaganda MachinePart 10 ReferencesPart 11 IndexPart 12 About the Authors