Karla Straker – författare

How can you create meaningful connections with customers in the digital space? 

The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. 

Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.

Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement                                                                                               

Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.

How can you create meaningful connections with customers in the digital space? 

The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. 

Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.

Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement                                                                                               

Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.

This Research Handbook includes carefully chosen contributions to provide a well-rounded perspective on design thinking. Encouraging debate and development for future research in design conceptualisation, this forward-thinking Handbook raises crucial questions about what design thinking is and what it could be. With thirty-six expert contributors representing a wide range of disciplines, this Research Handbook contains seventeen chapters structured into three thematic parts to explore the people, processes, and practices of design thinking. Method case studies demonstrate how design thinking has been implemented across different disciplines and contexts. Challenging current design methodologies, chapters move beyond outcome-focused perspectives to examine the diverse range of processes employed for design research. While each chapter provides a novel perspective on design practice, read as an entire work, it continuously challenges the reader to reposition their perspectives. The Handbook unpacks the creative process by isolating each stage and examining them in detail, tracing success through empirical evidence back to design origins.The Research Handbook on Design Thinking provides an overview of the field’s history, theoretical approaches, key concepts, perspectives, and methods. It is well-suited to academics and practitioners interested in the development of design thinking theory and the different perspectives traversing theory through to practice globally.

This Research Handbook includes carefully chosen contributions to provide a well-rounded perspective on design thinking. Encouraging debate and development for future research in design conceptualisation, this forward-thinking Handbook raises crucial questions about what design thinking is and what it could be.

With thirty-six expert contributors representing a wide range of disciplines, this Research Handbook contains seventeen chapters structured into three thematic parts to explore the people, processes, and practices of design thinking. Method case studies demonstrate how design thinking has been implemented across different disciplines and contexts. Challenging current design methodologies, chapters move beyond outcome-focused perspectives to examine the diverse range of processes employed for design research. While each chapter provides a novel perspective on design practice, read as an entire work, it continuously challenges the reader to reposition their perspectives. The Handbook unpacks the creative process by isolating each stage and examining them in detail, tracing success through empirical evidence back to design origins.

The Research Handbook on Design Thinking provides an overview of the field’s history, theoretical approaches, key concepts, perspectives, and methods. It is well-suited to academics and practitioners interested in the development of design thinking theory and the different perspectives traversing theory through to practice globally.

Design Innovation and Integration is more than just a toolkit; it is a guidebook for the industry leaders of tomorrow, providing a holistic understanding of the approaches, practices and tools required to integrate design strategically within an organisation. Novel solutions are required to meet complex problems, yet how to make these solutions a reality is rarely addressed. This book expands on existing design toolkits to provide an understanding of the principles and methods that underpin such tools and align them with organisational strategy. The aim is not to equip readers with a stocktake list of design tools, but to assist them to learn how to apply, adapt and re-mould tools to best suit their needs. It also demonstrates the more complex process of design integration, highlighting common pitfalls and opportunities. Drawing on over 10 years of independent research, authors Straker, Wrigley, and Nusem share experiences and outcomes (along with personal repartees) from their research, teaching and pet projects. The two key parts of this book, Design Innovation and Design Integration, equip the reader with an understanding of the theory encompassing these two areas. This book can be leveraged by readers seeking to develop their own design approach and to implement design in their organisation. If you are looking to grow your influence and create an environment in which design innovation can flourish, then this book is for you.

Design Innovation for Health and Medicine offers an innovative approach for solving complex healthcare issues. In this book, three design experts examine a range of case studies to explain how design is used in health and medicine—exploring issues such as diverse patient needs, an ageing population and the impact of globalisation on disease. These case studies, along with high-profile industry projects conducted by the authors over the past decade, inform a novel framework for designing and implementing innovative solutions in this context. The book aims to assist designers, medical engineers, clinicians and researchers to shape the next era of healthcare.

Design Innovation for Health and Medicine offers an innovative approach for solving complex healthcare issues. In this book, three design experts examine a range of case studies to explain how design is used in health and medicine—exploring issues such as diverse patient needs, an ageing population and the impact of globalisation on disease. These case studies, along with high-profile industry projects conducted by the authors over the past decade, inform a novel framework for designing and implementing innovative solutions in this context. The book aims to assist designers, medical engineers, clinicians and researchers to shape the next era of healthcare.