Cara Wrigley – författare

The problems facing society today are complex, multifaceted, and require crossing multiple disciplinary boundaries. As such, these problems call for interdisciplinary collaboration, including new and different combinations of skills and knowledge. Currently, tertiary education providers are not well-positioned to develop these interdisciplinary capabilities at a rate commensurate with the speed of contemporary change. This book places design thinking as the catalyst to create change in the tertiary education sector and to build interdisciplinary skill sets that are required for the graduate of the future. By presenting a series of case studies and drawing on global experts in the field, this book investigates pedagogical approaches, disciplinary facilitation practice, curriculum integration, and a framework for understanding design thinking pedagogy within tertiary education. Focusing on how educational institutions can produce innovative graduates with the ability to traverse disciplinary constraints, this book will be essential reading for research students, academics, and industry practitioners.

How can you create meaningful connections with customers in the digital space? 

The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. 

Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.

Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement                                                                                               

Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.

How can you create meaningful connections with customers in the digital space? 

The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. 

Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.

Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement                                                                                               

Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.

The problems facing society today are complex, multifaceted, and require crossing multiple disciplinary boundaries. As such, these problems call for interdisciplinary collaboration, including new and different combinations of skills and knowledge. Currently, tertiary education providers are not well-positioned to develop these interdisciplinary capabilities at a rate commensurate with the speed of contemporary change. This book places design thinking as the catalyst to create change in the tertiary education sector and to build interdisciplinary skill sets that are required for the graduate of the future. By presenting a series of case studies and drawing on global experts in the field, this book investigates pedagogical approaches, disciplinary facilitation practice, curriculum integration, and a framework for understanding design thinking pedagogy within tertiary education. Focusing on how educational institutions can produce innovative graduates with the ability to traverse disciplinary constraints, this book will be essential reading for research students, academics, and industry practitioners.

The problems facing society today are complex, multifaceted, and require crossing multiple disciplinary boundaries. As such, these problems call for interdisciplinary collaboration, including new and different combinations of skills and knowledge. Currently, tertiary education providers are not well-positioned to develop these interdisciplinary capabilities at a rate commensurate with the speed of contemporary change. This book places design thinking as the catalyst to create change in the tertiary education sector and to build interdisciplinary skill sets that are required for the graduate of the future. By presenting a series of case studies and drawing on global experts in the field, this book investigates pedagogical approaches, disciplinary facilitation practice, curriculum integration, and a framework for understanding design thinking pedagogy within tertiary education. Focusing on how educational institutions can produce innovative graduates with the ability to traverse disciplinary constraints, this book will be essential reading for research students, academics, and industry practitioners.

The problems facing society today are complex, multifaceted, and require crossing multiple disciplinary boundaries. As such, these problems call for interdisciplinary collaboration, including new and different combinations of skills and knowledge. Currently, tertiary education providers are not well-positioned to develop these interdisciplinary capabilities at a rate commensurate with the speed of contemporary change. This book places design thinking as the catalyst to create change in the tertiary education sector and to build interdisciplinary skill sets that are required for the graduate of the future. By presenting a series of case studies and drawing on global experts in the field, this book investigates pedagogical approaches, disciplinary facilitation practice, curriculum integration, and a framework for understanding design thinking pedagogy within tertiary education. Focusing on how educational institutions can produce innovative graduates with the ability to traverse disciplinary constraints, this book will be essential reading for research students, academics, and industry practitioners.

This foundational guide to new and emerging teaching approaches in design education offers insights, global perspectives, strategies, and practices for enhancing learning in the future. Drawing on reflections from design educators worldwide, the authors present a curated and synthesised set of pedagogical approaches and teaching practices for interdisciplinary design education. With this book in hand educators will discover:cutting-edge interdisciplinary approaches to teaching design for all studentsa structured guide to identify and apply the most suitable pedagogy for their specific contextan in-depth exploration into six signature interdisciplinary design pedagogies, examining their adoption, adaptation, and application across diverse learning environmentspractical examples in action, with international lessons drawn from teaching practiceapproaches at the intersection of design, learning sciences, and education, bridging theory and practice, enabling more effective learning experiencesA comprehensive resource intended for design educators as well as those from design-adjacent disciplines – from business, management and education to health, engineering, and social sciences – who incorporate design within their teaching, this essential guide equips educators with the tools and techniques to foster engaging and meaningful learning experiences for all students.

This foundational guide to new and emerging teaching approaches in design education offers insights, global perspectives, strategies, and practices for enhancing learning in the future. Drawing on reflections from design educators worldwide, the authors present a curated and synthesised set of pedagogical approaches and teaching practices for interdisciplinary design education. With this book in hand educators will discover:cutting-edge interdisciplinary approaches to teaching design for all studentsa structured guide to identify and apply the most suitable pedagogy for their specific contextan in-depth exploration into six signature interdisciplinary design pedagogies, examining their adoption, adaptation, and application across diverse learning environmentspractical examples in action, with international lessons drawn from teaching practiceapproaches at the intersection of design, learning sciences, and education, bridging theory and practice, enabling more effective learning experiencesA comprehensive resource intended for design educators as well as those from design-adjacent disciplines – from business, management and education to health, engineering, and social sciences – who incorporate design within their teaching, this essential guide equips educators with the tools and techniques to foster engaging and meaningful learning experiences for all students.

This work offers a groundbreaking exploration of the urgent need for creativity and innovation in contemporary military thought.In an era characterised by the ceaseless flux of global dynamics, traditional paradigms of warfare have become increasingly obsolete. The pursuit of victory no longer lies in the fixation upon past conflicts but rather in the discerning assessment of and adaptation to the challenges that will shape the conflicts of tomorrow. This innovative work dissects the barriers that have thus far hindered the realisation of this potential. Furthermore, it challenges the status quo and advances a series of recommendations poised to steer international militaries towards success in the theatre of contemporary conflicts. Drawing from their extensive involvement with defence forces worldwide, the authors introduce concepts such as military design thinking as catalytic instruments of change. Through introspective reflections and real-world case studies, they present implications for mitigating cognitive biases, heralding a transformative epoch in military operations. It is this very transformation that furnishes militaries with the capacity to surge ahead of their adversaries, a capability proving to be indispensable in modern warfare.Offering a well-illuminated path for military entities to adapt and flourish within an ever-evolving global landscape, this book will be of much interest to students of military studies, security studies, and international relations, as well as military professionals and leaders in the field.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

This work offers a groundbreaking exploration of the urgent need for creativity and innovation in contemporary military thought.In an era characterised by the ceaseless flux of global dynamics, traditional paradigms of warfare have become increasingly obsolete. The pursuit of victory no longer lies in the fixation upon past conflicts but rather in the discerning assessment of and adaptation to the challenges that will shape the conflicts of tomorrow. This innovative work dissects the barriers that have thus far hindered the realisation of this potential. Furthermore, it challenges the status quo and advances a series of recommendations poised to steer international militaries towards success in the theatre of contemporary conflicts. Drawing from their extensive involvement with defence forces worldwide, the authors introduce concepts such as military design thinking as catalytic instruments of change. Through introspective reflections and real-world case studies, they present implications for mitigating cognitive biases, heralding a transformative epoch in military operations. It is this very transformation that furnishes militaries with the capacity to surge ahead of their adversaries, a capability proving to be indispensable in modern warfare.Offering a well-illuminated path for military entities to adapt and flourish within an ever-evolving global landscape, this book will be of much interest to students of military studies, security studies, and international relations, as well as military professionals and leaders in the field.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

This Research Handbook includes carefully chosen contributions to provide a well-rounded perspective on design thinking. Encouraging debate and development for future research in design conceptualisation, this forward-thinking Handbook raises crucial questions about what design thinking is and what it could be. With thirty-six expert contributors representing a wide range of disciplines, this Research Handbook contains seventeen chapters structured into three thematic parts to explore the people, processes, and practices of design thinking. Method case studies demonstrate how design thinking has been implemented across different disciplines and contexts. Challenging current design methodologies, chapters move beyond outcome-focused perspectives to examine the diverse range of processes employed for design research. While each chapter provides a novel perspective on design practice, read as an entire work, it continuously challenges the reader to reposition their perspectives. The Handbook unpacks the creative process by isolating each stage and examining them in detail, tracing success through empirical evidence back to design origins.The Research Handbook on Design Thinking provides an overview of the field’s history, theoretical approaches, key concepts, perspectives, and methods. It is well-suited to academics and practitioners interested in the development of design thinking theory and the different perspectives traversing theory through to practice globally.

This Research Handbook includes carefully chosen contributions to provide a well-rounded perspective on design thinking. Encouraging debate and development for future research in design conceptualisation, this forward-thinking Handbook raises crucial questions about what design thinking is and what it could be.

With thirty-six expert contributors representing a wide range of disciplines, this Research Handbook contains seventeen chapters structured into three thematic parts to explore the people, processes, and practices of design thinking. Method case studies demonstrate how design thinking has been implemented across different disciplines and contexts. Challenging current design methodologies, chapters move beyond outcome-focused perspectives to examine the diverse range of processes employed for design research. While each chapter provides a novel perspective on design practice, read as an entire work, it continuously challenges the reader to reposition their perspectives. The Handbook unpacks the creative process by isolating each stage and examining them in detail, tracing success through empirical evidence back to design origins.

The Research Handbook on Design Thinking provides an overview of the field’s history, theoretical approaches, key concepts, perspectives, and methods. It is well-suited to academics and practitioners interested in the development of design thinking theory and the different perspectives traversing theory through to practice globally.

This handbook documents sixty methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple design disciplines and perspectives – from product and service design to interaction and user experience design. Design. Think. Make. Break. Repeat. addresses the needs of anyone interested in deploying design thinking academically or operationally inside their organisation. With design thinking becoming an increasingly valued skillset across a wide range of industries, there is an increasing demand for design-based skills in the workplace. More and more organisations are looking at design to improve their businesses and the services and products they offer. The book offers an easily accessible overview of the design thinking process along with a wide range of methods that can be applied across many different areas and contexts.Design. Think. Make. Break. Repeat. is designed as a learning resource to scaffold the reader’s understanding of design as a method for innovation. Each method is presented through an evidence-based description along with simple exercises that allow for a hands-on, interactive learning experience, including templates, tools and case studies. It is a must-have for everyone interested in adopting design thinking.

Design Innovation and Integration is more than just a toolkit; it is a guidebook for the industry leaders of tomorrow, providing a holistic understanding of the approaches, practices and tools required to integrate design strategically within an organisation. Novel solutions are required to meet complex problems, yet how to make these solutions a reality is rarely addressed. This book expands on existing design toolkits to provide an understanding of the principles and methods that underpin such tools and align them with organisational strategy. The aim is not to equip readers with a stocktake list of design tools, but to assist them to learn how to apply, adapt and re-mould tools to best suit their needs. It also demonstrates the more complex process of design integration, highlighting common pitfalls and opportunities. Drawing on over 10 years of independent research, authors Straker, Wrigley, and Nusem share experiences and outcomes (along with personal repartees) from their research, teaching and pet projects. The two key parts of this book, Design Innovation and Design Integration, equip the reader with an understanding of the theory encompassing these two areas. This book can be leveraged by readers seeking to develop their own design approach and to implement design in their organisation. If you are looking to grow your influence and create an environment in which design innovation can flourish, then this book is for you.

Design Innovation for Health and Medicine offers an innovative approach for solving complex healthcare issues. In this book, three design experts examine a range of case studies to explain how design is used in health and medicine—exploring issues such as diverse patient needs, an ageing population and the impact of globalisation on disease. These case studies, along with high-profile industry projects conducted by the authors over the past decade, inform a novel framework for designing and implementing innovative solutions in this context. The book aims to assist designers, medical engineers, clinicians and researchers to shape the next era of healthcare.

Design Innovation for Health and Medicine offers an innovative approach for solving complex healthcare issues. In this book, three design experts examine a range of case studies to explain how design is used in health and medicine—exploring issues such as diverse patient needs, an ageing population and the impact of globalisation on disease. These case studies, along with high-profile industry projects conducted by the authors over the past decade, inform a novel framework for designing and implementing innovative solutions in this context. The book aims to assist designers, medical engineers, clinicians and researchers to shape the next era of healthcare.