Kathy McAfee – författare

Networking Ahead by Kathy McAfee is the best guide for building more mutually beneficial relationships to create more opportunities for personal, professional and business growth. Written with a playful automotive theme, this 3rd edition is packed with real life examples, stories, and actionable instructions helping the reader shift into a higher gear of business growth and career development through networking. This is a 'must read' by anybody seeking to advance their career, cultivate higher level prospects and connections, turn a small business into a fast growing success, create a pipeline of fans and supporters, and even land a better job. Networking Ahead provides useful ideas and proven strategies to help you:

Identify which relationships should get more of your attentionCreate a systematic approach to your networking follow-upPerfect your pitch to attract the right kind of new connectionsAsk for facilitated introductions so you never have to make a cold call againOvercome roadblocks that get in your way from networking successNetwork with people of influence, money and power to accelerate businessUse social media to expand your professional networkingNetwork anywhere, anytime with anyone for greater mutual success

What do you do? The way you communicate who you are and what you do will ultimately help you overcome the greatest single obstacle in the marketplace: having prospects understand what you do to help them. While you are faced with many obstacles, the inability to communicate effectively will result in a ripple effect of chaos and confusion you may never get a handle on. In addition to your prospecting, it would be a great advantage for others to refer prospects to you. But if you are unable to communicate effectively about your great products or your valuable service, how do you expect others to communicate your message on your behalf? This book is a blueprint for personal positioning. Three authors provide you with what you need to know and what you need to do to set yourself apart from your competition, get the ear of your decision maker, and set the stage for your fees to be an investment in the outcomes you provide versus being considered a cost to solve a problem or satisfy a need.

Many professionals provide too much information when they speak-at meetings, during updates with managers, in presentations, or when trying to get a simple point across. Authors Leesa Wallace and Kathy McAfee refer to these long-winded professionals as "e;Wild Bores,"e; and we are all at risk for becoming just like them.In this concise, practical, and engaging book, you will learn how to deliver information that is "e;just enough,"e; not "e;just in case."e; The useful tools and examples will show you how to pare down your opening, organize your thoughts, and handle a challenge. As a result, you'll become a more efficient communicator, able to lead more productive discussions. By using fewer words, you can have more impact and greater influence at work.