Keiko Tanaka – författare
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6 produkter
Advertising Language
A Pragmatic Approach to Advertisements in Britain and Japan
Av Keiko Tanaka
Inbunden, 1994
2510 kr
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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of …
Advertising Language
A Pragmatic Approach to Advertisements in Britain and Japan
Av Keiko Tanaka
Häftad, 1999
822 kr
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Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese …
Advertising Language
A Pragmatic Approach to Advertisements in Britain and Japan
Av Keiko Tanaka
E-bok, 2005
970 kr
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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of …
Advertising Language
A Pragmatic Approach to Advertisements in Britain and Japan
Av Keiko Tanaka
E-bok, 2005
970 kr
Lägg i varukorg
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of …
Building Sustainable Agrifood Systems and Resilient Rural Communities in Japan
Av Keiko Tanaka, Kiyohiko Sakamoto m. fl.
Inbunden, 2025
1249 kr
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Building Sustainable Agrifood Systems and Resilient Rural Communities in Japan explores the challenges Japan has been facing as a post-industrialized society. Through case studies across rural Japan, this book shows how these challenges are being addressed in terms of reorganizing agriculture, food …
Routledge Handbook of Agri-food Systems in Asia
Av Larry Burmeister, Keiko Tanaka
Inbunden, 2025
2185 kr
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