Advertising Language

A Pragmatic Approach to Advertisements in Britain and Japan

AvKeiko Tanaka

Häftad, Engelska, 1999

800 kr

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Beskrivning

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

Produktinformation

Utgivningsdatum:1999-01-21
Mått:138 x 216 x 14 mm
Vikt:249 g
Format:Häftad
Språk:Engelska
Antal sidor:168
Förlag:Taylor & Francis Ltd
ISBN:9780415198356

Utforska kategorier

Grammatikhandböcker inom Språk och ordböcker
Kulturvetenskap inom Samhälle och politik
Medievetenskap inom Samhälle och politik

Mer om författaren

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

Recensioner i media

`... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing that there are a number of differences, but that on the whole they have more in commom than might perhaps have been expected.' - Pragmatics'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts