Bokus
Keiko Tanaka - Advertising Language, Häftad

Häftad, Engelska, 1999

Advertising Language

A Pragmatic Approach to Advertisements in Britain and Japan

Av Keiko Tanaka

818 kr

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Beskrivning
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
Produktinformation
  • Utgivningsdatum: 1999-01-21
  • Mått: 138 x 216 x 14 mm
  • Vikt: 249 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 168
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9780415198356
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Mer om författaren

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

Recensioner i media

`... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing that there are a number of differences, but that on the whole they have more in commom than might perhaps have been expected.' - Pragmatics'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts

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