Kenneth M. Cosgrove – författare
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4 produkter
4 produkter
Del 12 - Politics, Media & Popular Culture
Branded Conservatives
How the Brand Brought the Right from the Fringes to the Center of American Politics
Häftad, Engelska, 2007
364 kr
Tillfälligt slut
Donald Trump and the Branding of the American Presidency
The President of Segments
Inbunden, Engelska, 2022
541 kr
Skickas inom 10-15 vardagar
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.
631 kr
Skickas inom 5-8 vardagar
Donald Trump and the Branding of the American Presidency
The President of Segments
Häftad, Engelska, 2023
541 kr
Skickas inom 10-15 vardagar
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.