Kenneth M. Cosgrove – författare
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5 produkter
Donald Trump and the Branding of the American Presidency
The President of Segments
Inbunden, 2022
552 kr
Lägg i varukorg
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s …
Donald Trump and the Branding of the American Presidency
The President of Segments
E-bok, 2022
718 kr
Lägg i varukorg
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s …
Donald Trump and the Branding of the American Presidency : The President of Segments
2022
667 kr
Lägg i varukorg
Donald Trump and the Branding of the American Presidency
The President of Segments
Häftad, 2023
552 kr
Lägg i varukorg
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s …
Branded Conservatives
How the Brand Brought the Right from the Fringes to the Center of American Politics
Av Kenneth M. Cosgrove, David A. Schultz
Häftad, 2007
384 kr
Tillfälligt slut
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement …
