Donald Trump and the Branding of the American Presidency

The President of Segments

AvKenneth M. Cosgrove

Häftad, Engelska, 2023

534 kr

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Beskrivning

This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.

Produktinformation

Utgivningsdatum:2023-10-31
Mått:148 x 210 x 14 mm
Vikt:326 g
Format:Häftad
Språk:Engelska
Antal sidor:235
Förlag:Springer Nature Switzerland AG
ISBN:9783030304980

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Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA. He teaches and writes about political marketing and branding and has written extensively about the way in which political branding has been used by Conservatives to dominate the Republican Party and American politics, from Ronald Reagan to the present.

Innehållsförteckning

1. Donald Trump and the Branding of the American Presidency.- 2. The Old Order and Its Discontents.- 3. Segmentation and Trump.- 4. Trump Direct to Consumer.- 5. Trump Race and Class.- 6. The Trump Brand Story: Attract and Repel.- 7. Brand Battle: Omnipresent Trump in Office and Beyond.- 8. The President of Segments.