Häftad, Engelska, 2009
283 kr
Skickas inom 5-8 vardagar
Kimberly Kayler – författare
Visar alla böcker från författaren Kimberly Kayler. Handla med fri frakt och snabb leverans.
6 produkter
6 produkter
- Inbunden, Engelska, 2009
352 kr
Skickas inom 5-8 vardagar
- E-bokEngelska, 2009
54 kr
Läs direkt efter köp
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets?
While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms dont view marketing as an expense, but as a strategic approach to winning.
Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win.
To truly lead with marketing, a firms marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing.
"Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group
Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members.- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute
www.LeadingWithMarketing.com - Häftad, Engelska, 2026
228 kr
Skickas inom 5-8 vardagar
- E-bokEngelska, 2026
130 kr
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Bridge the gap between ancient ethics and modern leadership and learn how self-awareness is the ultimate competitive advantage in business.What if the secret to a smoother, more ethical business didnt start with a strategy session, but with self-awareness? In Yamas and Niyamas, a seasoned corporate strategist and yoga teacher, Kimberly Kayler, reveals how ancient yogic principles can solve the most pressing challenges of the modern professional. Whether youre a burned-out C-suite executive managing a global brand, a startup founder dreaming your way from the ground up, or someone looking to align your work with greater clarity and purpose, this book is your roadmap. Join Kayler as she shows you how to bridge the gap between the work you do and the yoga mat, translating the Yamas (restrains) and the Niyamas (observances) into a practical toolkit. In this guide, you will discover how to: Approach communication with honesty and care Build trust with transparency and ethical decision-making Let go of the excess, inefficiency, and unnecessary complexities Develop self-discipline and focus without burnout Create awareness that strengthens the culture in the work you do With personal stories, practical examples, and guided reflection prompts, this book is designed for both solo leaders and entire teams to ground your organizations success. Wherever youre atleading a company, building something new, or wanting to work with greater clarityYamas and Niyamas offers you a path forward. Start your journey ethically, purposefully, and with heart. - Nyhet
E-bokEngelska, 2026130 kr
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A practical guide to turning leadership and credibility into marketing that actually works.71% of consumers doubt that brands will follow through on their promises. The gap between what you say and what you do is costlyand an audience can feel that. Leaders can no longer treat marketing as a surface-level function. Marketing must reflect the organization behind it. Marketing for Leaders is the third volume in the For Leaders anthology series, addressing this gap directly. Eleven expert contributors bring perspectives shaped by Fortune 500 leadership, crisis communication, entrepreneurship, identity-centered strategy, academic research, and cultural storytelling. While their approaches differ, one conviction runs through every chapter: Effective communication begins with who you are, not just what you do. Inside, youll explore: How to lead with presence, authenticity, and a mindset that can scale to the opportunity What it means to build empathy into a marketing strategyand how effective leaders treat their teams What creating clarity across customers, products, and business identity can do for your brand How to communicate with consistency and credibility when a crisis reframes your reputation What a brand identity that endures through disruption and recovery looks like in practice How to build word-of-mouth systems that generate measurable, repeatable results What structured marketing to produce reliable leads across multiple channels looks like When to and how to partner with a digital marketing agency Marketing for Leaders offers practical insight for leaders who want their marketing to reflect both strategic discipline and genuine connection with the people they serve.
