Kirsten Johnson – författare
544 kr
Skickas inom 10-15 vardagar
2 057 kr
Skickas inom 10-15 vardagar
639 kr
Läs direkt efter köp
The Broadcast News Toolkit focuses on the writing, shooting, and production of broadcast news across multimedia platforms in a non-technical and visually engaging way.
Covering a range of different story forms in broadcast news (RDR, FS, VO, VO/SOT, PKG, and Liveshots), this book illustrates basic audio/video shooting and editing techniques through straightforward examples, including online video tutorials that can be accessed via a QR code within the book. Specific issues relating to online content, social media, and audience engagement are discussed in detail, and the authors further explore why trust in news media is declining, the impact that fake news and deep fake videos have on media credibility in newsrooms, and what can be done to increase the perceived credibility of the news. Students will also learn how to write leads and teases that will keep viewers engaged.
This is an ideal text for undergraduate and graduate students of Broadcast and Multimedia Journalism who are looking for a clear and concise guide to the modern digital newsroom.
639 kr
Läs direkt efter köp
The Broadcast News Toolkit focuses on the writing, shooting, and production of broadcast news across multimedia platforms in a non-technical and visually engaging way.
Covering a range of different story forms in broadcast news (RDR, FS, VO, VO/SOT, PKG, and Liveshots), this book illustrates basic audio/video shooting and editing techniques through straightforward examples, including online video tutorials that can be accessed via a QR code within the book. Specific issues relating to online content, social media, and audience engagement are discussed in detail, and the authors further explore why trust in news media is declining, the impact that fake news and deep fake videos have on media credibility in newsrooms, and what can be done to increase the perceived credibility of the news. Students will also learn how to write leads and teases that will keep viewers engaged.
This is an ideal text for undergraduate and graduate students of Broadcast and Multimedia Journalism who are looking for a clear and concise guide to the modern digital newsroom.
633 kr
Skickas inom 5-8 vardagar
2 633 kr
Skickas inom 10-15 vardagar
727 kr
Läs direkt efter köp
Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations.
Key features include:
A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book;
Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients;
Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production;
Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos;
A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound;
A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites;
QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.
727 kr
Läs direkt efter köp
Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations.
Key features include:
A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book;
Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients;
Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production;
Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos;
A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound;
A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites;
QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.
218 kr
Skickas inom 5-8 vardagar
1 407 kr
Skickas inom 10-15 vardagar
1 733 kr
Läs direkt efter köp
This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.
1 407 kr
Skickas inom 10-15 vardagar