Kirsten Johnson, Ph.D., is an Associate Professor in the Department of Communications at Elizabethtown College. She has a Ph.D. from Drexel University, a M.S. degree in Telecommunications from Kutztown University, and a B.A. in Journalism and Mass Communication from Drake University. Dr. Johnson worked in radio and television for nearly a decade, including WOI-TV in Des Moines, Iowa and WGAL-TV in Lancaster, Pennsylvania. Jodi Radosh, Ph.D., is an Associate Professor of Communication and Associate Director of the Holleran Center for Community Engagement at Alvernia University in Reading, Pennsylvania. She earned a Ph.D. in Mass Media and Communications and a M.J. degree in Journalism from Temple University. She received a B.A. in Communications and English from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV in Lancaster, Pennsylvania.

"In a world flooded with technology, Johnson and Radosh beautifully break down the video production process through a list of step-by-step practices. They explain the equipment as well as provide visual examples and practical exercises for students to test their skills. This book would be an exceptional addition to any hands-on production course!" —Adrienne Garvey, Lancaster Bible College

• Table of ContentsAcknowledgments Chapter 1: Getting StartedPhase 1: PreproductionThe TreatmentMedia AuditPhase 2: ProductionShooting in the Field vs. StudioPhase 3: Postproduction and DistributionTypes of EvaluationProduction Process ChecklistChapter 2: Studio ProductionStudio PositionsFloor Director CuesControl RoomVideo SwitcherDirecting CuesThree-point LightingLighting PlotFloor PlanDirecting ChecklistChapter 3: The CameraParts of the CameraTypes of ShotsBreaking Action DownCamera MovementsWhite BalancingShooting Great Video ChecklistChapter 4: SoundTypes of MicrophonesPickup PatternsAudio BoardMonitoring SoundConducting a Mic CheckAudio Production ChecklistChapter 5: Telling a StoryKnow Your Target AudienceWhat’s the Focus of Your Story?Tell Your Story Through People5W’s and HShow Don’t TellUsing Sequences to Tell StoriesScripting FormatsStoryboardingStorytelling ChecklistChapter 6: Shooting Video & Field ProductionThe TripodComposition and FramingBalanceRule of ThirdsHeadroomNoseroomLeadroomFrame Within a FrameCutawaysJumpcutsShots that Help Tell the StoryShooting Video and Field Production ChecklistChapter 7: Nonlinear EditingTime CodeLogging VideoInsert EditsOverwrite EditsMatching Pictures to WordsContinuityUse of Computer Generated EffectsEditing Your AudioUse of MusicLayering SoundEditing ProcessChapter 8: GraphicsTypes of GraphicsKey Design PrinciplesChroma KeyBrandingGraphics ChecklistChapter 9: Online and Viral VideoShooting for the Small ScreenHave a HookShort and Simple StorytellingSocial MediaSuccessful Social Media Campaigns with VideosWhat is a Viral Video?Examples of Viral Videos in Different CategoriesTips for Getting Your Video to Go ViralOnline and Viral Video ChecklistImage Credits

Kirsten Johnson, Ph.D., is an Associate Professor in the Department of Communications at Elizabethtown College. She has a Ph.D. from Drexel University, a M.S. degree in Telecommunications from Kutztown University, and a B.A. in Journalism and Mass Communication from Drake University. Dr. Johnson worked in radio and television for nearly a decade, including WOI-TV in Des Moines, Iowa and WGAL-TV in Lancaster, Pennsylvania. Jodi Radosh, Ph.D., is an Associate Professor of Communication and Associate Director of the Holleran Center for Community Engagement at Alvernia University in Reading, Pennsylvania. She earned a Ph.D. in Mass Media and Communications and a M.J. degree in Journalism from Temple University. She received a B.A. in Communications and English from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV in Lancaster, Pennsylvania.

"In a world flooded with technology, Johnson and Radosh beautifully break down the video production process through a list of step-by-step practices. They explain the equipment as well as provide visual examples and practical exercises for students to test their skills. This book would be an exceptional addition to any hands-on production course!" —Adrienne Garvey, Lancaster Bible College

• Table of ContentsAcknowledgments Chapter 1: Getting StartedPhase 1: PreproductionThe TreatmentMedia AuditPhase 2: ProductionShooting in the Field vs. StudioPhase 3: Postproduction and DistributionTypes of EvaluationProduction Process ChecklistChapter 2: Studio ProductionStudio PositionsFloor Director CuesControl RoomVideo SwitcherDirecting CuesThree-point LightingLighting PlotFloor PlanDirecting ChecklistChapter 3: The CameraParts of the CameraTypes of ShotsBreaking Action DownCamera MovementsWhite BalancingShooting Great Video ChecklistChapter 4: SoundTypes of MicrophonesPickup PatternsAudio BoardMonitoring SoundConducting a Mic CheckAudio Production ChecklistChapter 5: Telling a StoryKnow Your Target AudienceWhat’s the Focus of Your Story?Tell Your Story Through People5W’s and HShow Don’t TellUsing Sequences to Tell StoriesScripting FormatsStoryboardingStorytelling ChecklistChapter 6: Shooting Video & Field ProductionThe TripodComposition and FramingBalanceRule of ThirdsHeadroomNoseroomLeadroomFrame Within a FrameCutawaysJumpcutsShots that Help Tell the StoryShooting Video and Field Production ChecklistChapter 7: Nonlinear EditingTime CodeLogging VideoInsert EditsOverwrite EditsMatching Pictures to WordsContinuityUse of Computer Generated EffectsEditing Your AudioUse of MusicLayering SoundEditing ProcessChapter 8: GraphicsTypes of GraphicsKey Design PrinciplesChroma KeyBrandingGraphics ChecklistChapter 9: Online and Viral VideoShooting for the Small ScreenHave a HookShort and Simple StorytellingSocial MediaSuccessful Social Media Campaigns with VideosWhat is a Viral Video?Examples of Viral Videos in Different CategoriesTips for Getting Your Video to Go ViralOnline and Viral Video ChecklistImage Credits

Kirsten Johnson, Ph.D., is an Associate Professor in the Department of Communications at Elizabethtown College. She has a Ph.D. from Drexel University, a M.S. degree in Telecommunications from Kutztown University, and a B.A. in Journalism and Mass Communication from Drake University. Dr. Johnson worked in radio and television for nearly a decade, including WOI-TV in Des Moines, Iowa and WGAL-TV in Lancaster, Pennsylvania. Jodi Radosh, Ph.D., is an Associate Professor of Communication and Associate Director of the Holleran Center for Community Engagement at Alvernia University in Reading, Pennsylvania. She earned a Ph.D. in Mass Media and Communications and a M.J. degree in Journalism from Temple University. She received a B.A. in Communications and English from Rutgers University. Dr. Radosh worked as a television reporter for various news stations including WGAL-TV in Lancaster, Pennsylvania.

"In a world flooded with technology, Johnson and Radosh beautifully break down the video production process through a list of step-by-step practices. They explain the equipment as well as provide visual examples and practical exercises for students to test their skills. This book would be an exceptional addition to any hands-on production course!" —Adrienne Garvey, Lancaster Bible College

• Table of ContentsAcknowledgments Chapter 1: Getting StartedPhase 1: PreproductionThe TreatmentMedia AuditPhase 2: ProductionShooting in the Field vs. StudioPhase 3: Postproduction and DistributionTypes of EvaluationProduction Process ChecklistChapter 2: Studio ProductionStudio PositionsFloor Director CuesControl RoomVideo SwitcherDirecting CuesThree-point LightingLighting PlotFloor PlanDirecting ChecklistChapter 3: The CameraParts of the CameraTypes of ShotsBreaking Action DownCamera MovementsWhite BalancingShooting Great Video ChecklistChapter 4: SoundTypes of MicrophonesPickup PatternsAudio BoardMonitoring SoundConducting a Mic CheckAudio Production ChecklistChapter 5: Telling a StoryKnow Your Target AudienceWhat’s the Focus of Your Story?Tell Your Story Through People5W’s and HShow Don’t TellUsing Sequences to Tell StoriesScripting FormatsStoryboardingStorytelling ChecklistChapter 6: Shooting Video & Field ProductionThe TripodComposition and FramingBalanceRule of ThirdsHeadroomNoseroomLeadroomFrame Within a FrameCutawaysJumpcutsShots that Help Tell the StoryShooting Video and Field Production ChecklistChapter 7: Nonlinear EditingTime CodeLogging VideoInsert EditsOverwrite EditsMatching Pictures to WordsContinuityUse of Computer Generated EffectsEditing Your AudioUse of MusicLayering SoundEditing ProcessChapter 8: GraphicsTypes of GraphicsKey Design PrinciplesChroma KeyBrandingGraphics ChecklistChapter 9: Online and Viral VideoShooting for the Small ScreenHave a HookShort and Simple StorytellingSocial MediaSuccessful Social Media Campaigns with VideosWhat is a Viral Video?Examples of Viral Videos in Different CategoriesTips for Getting Your Video to Go ViralOnline and Viral Video ChecklistImage Credits