Klement Podnar – författare
Visar alla böcker från författaren Klement Podnar. Handla med fri frakt och snabb leverans.
10 produkter
Contemplating Corporate Marketing, Identity and Communication
Av Klement Podnar, John Balmer
Inbunden, 2010
2586 kr
Lägg i varukorg
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key …
Corporate Communication
A Marketing Viewpoint
Inbunden, 2014
2592 kr
Lägg i varukorg
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways …
Corporate Communication
A Marketing Viewpoint
Häftad, 2014
954 kr
Lägg i varukorg
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways …
Contemplating Corporate Marketing, Identity and Communication
Av Klement Podnar, John Balmer
Häftad, 2016
776 kr
Lägg i varukorg
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key …
Corporate Communication
A Marketing Viewpoint
E-bok, 2014
1124 kr
Lägg i varukorg
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways …
Corporate Communication
A Marketing Viewpoint
E-bok, 2014
1124 kr
Lägg i varukorg
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways …
Contemplating Corporate Marketing, Identity and Communication
Av John Balmer, Klement Podnar
E-bok, 2013
910 kr
Lägg i varukorg
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key …
Contemplating Corporate Marketing, Identity and Communication
Av John Balmer, Klement Podnar
E-bok, 2013
890 kr
Lägg i varukorg
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key …
Elgar Encyclopedia of Corporate Communication
Inbunden, 2024
4492 kr
Lägg i varukorg
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. …
Elgar Encyclopedia of Corporate Communication
E-bok, 2024
907 kr
Lägg i varukorg
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. …
