John Balmer – författare

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10 produkter

1. 

   Revealing the Corporation

   Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

   Av John Balmer, Stephen Greyser

   Inbunden, 2003

   3156 kr

   Lägg i varukorg

   As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.Edited by …

2. 

   Revealing the Corporation

   Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

   Av John Balmer, Stephen Greyser

   Häftad, 2003

   877 kr

   Lägg i varukorg

   As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.Edited by …

3. 

   Contemplating Corporate Marketing, Identity and Communication

   Av Klement Podnar, John Balmer

   Inbunden, 2010

   2586 kr

   Lägg i varukorg

   Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key …

4. 

   Foundations of Corporate Heritage

   Av John Balmer

   Inbunden, 2017

   3167 kr

   Lägg i varukorg

   Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate …

5. 

   Foundations of Corporate Heritage

   Av John Balmer

   Häftad, 2024

   669 kr

   Lägg i varukorg

   Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate …

6. 

   Contemplating Corporate Marketing, Identity and Communication

   Av Klement Podnar, John Balmer

   Häftad, 2016

   776 kr

   Lägg i varukorg

   Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key …

7. 

   Foundations of Corporate Heritage

   Av John Balmer

   E-bok, 2017

   785 kr

   Lägg i varukorg

   Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation''s patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of …

8. 

   Contemplating Corporate Marketing, Identity and Communication

   Av John Balmer, Klement Podnar

   E-bok, 2013

   910 kr

   Lägg i varukorg

   Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key …

9. 

   Contemplating Corporate Marketing, Identity and Communication

   Av John Balmer, Klement Podnar

   E-bok, 2013

   890 kr

   Lägg i varukorg

   Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key …

10. 

    Corporate Brands: An Anthology: Corporate and Product Brandscapes

    Av John Balmer

    Inbunden

    2196 kr

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