Stephen Greyser – författare
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2 produkter
Revealing the Corporation
Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
Av John Balmer, Stephen Greyser
Inbunden, 2003
3145 kr
Lägg i varukorg
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.Edited by …
Revealing the Corporation
Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
Av John Balmer, Stephen Greyser
Häftad, 2003
874 kr
Lägg i varukorg
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.Edited by …