Kristina Bodrožić-Brnić – författare

This book focuses on innovative leadership in change management amid digital business transformation. By combining theoretical insights with practical guidance, case studies, and a transdisciplinary approach, it not only provides up-to-date insights for researchers but also equips leaders with the skills, knowledge, and tools necessary to successfully guide their organisations through the challenges and opportunities of the digital age. It primarily emphasises placing human considerations at the forefront of discussions regarding digital transformation.The book features contributions that tackle essential topics, such as developing a digital mindset, the psychological challenges of digital transformation, and innovative leadership roles, addressing specific areas such as small and medium-sized companies, the creative industry, family-run businesses, and aspects of the Gen Z generation. It emphasises the use of innovative technologies such as AI to explore diverse perspectives on risk-taking, responsible leadership, building a resilience culture, international views on managing digitalisation, and the strategic use of communication in digital change processes. Under the three focus areas 'Success Factors and Innovative Leadership in Digital Change Management,' 'Digital Transformation in Counterpoint to Conventional Methods,' and 'Leadership Mindset for Digital Transformation,' it transcends conventional literature by offering a transdisciplinary investigation of leadership in the digital age, revealing crucial perspectives, and delivering actionable strategies to meet the evolving challenges of organisational change.This volume provides valuable insights and knowledge tailored for professionals in business and management but is equally beneficial for researchers and students aiming to deepen their theoretical understanding. Additionally, it offers practical guidance and real-world case studies to support consultants, entrepreneurs, and policymakers alike.

This book examines the evolving role of digitalization in knowledge transfer within businesses and education, offering a thoughtful exploration of innovative frameworks, case studies, and practical strategies to address the challenges of a rapidly changing landscape. Integrating perspectives from very diverse fields highlights how AI, immersive technologies, and an attitude of co-creation can enhance knowledge retention, ecosystem thinking, and learner engagement. Bringing together contributions from experts across industries and academia, the book combines theoretical insights with truly practical applications. Topics include AI-enhanced HR processes, digital ecosystems for small and medium-sized enterprises, and methods to improve learner motivation through tools like chatbots and immersive worlds. Through case studies, such as the use of an Extended Reality demonstrator in collaborative workspaces and systematic approaches to AI adoption, the book provides readers with a deeper understanding of how knowledge transfer can be reimagined in digital environments. It also raises critical questions about the integration of AI, the ethical implications of automation in knowledge management, and the future of workplace learning. It further explores practical solutions, including frameworks for collaborative business-education partnerships and strategies to support upskilling and innovation in digital ecosystems. Its focus on fostering resilient, adaptive systems and addressing pressing challenges in knowledge transfer makes it a practical guide for creating sustainable and forward-thinking solutions.As such, the book provides business leaders, educators, and policymakers with actionable insights to support innovation, sustainability, and collaboration. Professionals navigating the complexities of digital transformation will also find it a valuable resource.