Lauren A. Vicker – författare

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers.

Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together.

Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers.

Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together.

Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Successful academic searches, where high caliber college faculty and administrators are recruited and retained, are critical to the vitality and sustainability of every institution. In higher education many faculty and administrators are thrust into the role of academic search with little preparation other than their own experience of being interviewed. Typically search committees also have to manage the process in the context of already heavy workloads. This manual provides faculty members, department heads, chairs, deans, and members of search committees with a straightforward ten-step process, using proven strategies and systematic planning, designed to facilitate group dynamics while members seek out and identify high caliber candidates and reach consensus on the best one for the institution.This book concisely lays out everything committee members need to know, replete with real life examples from diverse institutions, sample forms, timelines, and checklists. The process begins with the composition of the committee, understanding its charge, and the responsibilities of the chair and its members. It then leads the committee through the steps of drawing up the position description using input from all stakeholders, publicizing the position, evaluating resumes, planning and conducting interviews, narrowing the pool, to the final selection and negotiation processes. Throughout, the authors attend to issues of diversity and inclusion, aligning the hire with institutional goals, and avoiding legal pitfalls. Equally importantly, they set out a framework for welcoming, acclimating, and retaining new hires to ensure the return on the institution’s substantial investment of time and expense to recruit them.

Successful academic searches, where high caliber college faculty and administrators are recruited and retained, are critical to the vitality and sustainability of every institution. In higher education many faculty and administrators are thrust into the role of academic search with little preparation other than their own experience of being interviewed. Typically search committees also have to manage the process in the context of already heavy workloads. This manual provides faculty members, department heads, chairs, deans, and members of search committees with a straightforward ten-step process, using proven strategies and systematic planning, designed to facilitate group dynamics while members seek out and identify high caliber candidates and reach consensus on the best one for the institution.This book concisely lays out everything committee members need to know, replete with real life examples from diverse institutions, sample forms, timelines, and checklists. The process begins with the composition of the committee, understanding its charge, and the responsibilities of the chair and its members. It then leads the committee through the steps of drawing up the position description using input from all stakeholders, publicizing the position, evaluating resumes, planning and conducting interviews, narrowing the pool, to the final selection and negotiation processes. Throughout, the authors attend to issues of diversity and inclusion, aligning the hire with institutional goals, and avoiding legal pitfalls. Equally importantly, they set out a framework for welcoming, acclimating, and retaining new hires to ensure the return on the institution’s substantial investment of time and expense to recruit them.

This user-friendly manual walks instructors step by step through the process of creating, assigning, and executing successful group projects at the college level.

Informed by a simple input-process-output model of group behavior, this guide provides structured advice, examples, and worksheets to design and facilitate effective team projects. Topics include assigning teams, developing meaningful tasks, fostering leadership, managing conflict, communicating effectively, and supporting teams in an online environment. Each chapter features sections and readymade handouts that speak directly to students, making it easy for educators to share content with their student teams and spend valuable classroom time teaching course material rather than team skills.

Whether in person or online, Making Team Projects Work will be a valuable companion for any college educator interested in incorporating group projects into their curricula.

This user-friendly manual walks instructors step by step through the process of creating, assigning, and executing successful group projects at the college level.

Informed by a simple input-process-output model of group behavior, this guide provides structured advice, examples, and worksheets to design and facilitate effective team projects. Topics include assigning teams, developing meaningful tasks, fostering leadership, managing conflict, communicating effectively, and supporting teams in an online environment. Each chapter features sections and readymade handouts that speak directly to students, making it easy for educators to share content with their student teams and spend valuable classroom time teaching course material rather than team skills.

Whether in person or online, Making Team Projects Work will be a valuable companion for any college educator interested in incorporating group projects into their curricula.