Lawrence W. Lichty – författare

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2 produkter

1. 

   Ratings Analysis

   Audience Measurement and Analytics

   Av James G. Webster, Patricia F. Phalen m. fl.

   Inbunden, 2013

   3530 kr

   Lägg i varukorg

   This 4 th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, …

2. 

   Ratings Analysis

   Audience Measurement and Analytics

   Av James G. Webster, Patricia F. Phalen m. fl.

   Häftad, 2013

   1915 kr

   Lägg i varukorg

   This 4 th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, …