Leonard Jackson - Böcker

At a time when psychoanalysis is attacked by biologists, psychologists and literary critics alike, this book offers a radical defence.Literature, Psychoanalysis and the New Sciences of Mind gives a clear introduction to the theories of Freud and Jung, the strange linguistic rewriting of Freud by Jacques Lacan. It explores the extraordinary variety of ways in which these writings have been applied to literature and literary theory. But for the first time, they are put in the context of recent biological theories of mind and sexuality.

This volume constitutes both an attack on modern left wing literary theory - the main product of the last Marxist renaissance in the past thirty years - and a defence of the one element of Marxism which, in the general collapse, modern theorists have been happiest to lose, its economic materialism. It traces Marxist theory from its beginnings in Hegelian idealism to its end in Althusser's structuralism, and concludes that while Marxist economics will not work, and the type of revolution prophesied was fantasy, the principle of historical materialism remains intact and defensible. This will be a key text in literary and cultural studies as well as being of interest to students on philosophy and sociology courses.

A study of structuralist theory from Saussure to the British cultural theorists of the 1970s and 80s. The book argues that the structuralist model of language was inadequate to account for the actual structures and functioning of language, let alone those of literature and society.

At a time when psychoanalysis is attacked by biologists, psychologists and literary critics alike, this book offers a radical defence.Literature, Psychoanalysis and the New Sciences of Mind gives a clear introduction to the theories of Freud and Jung, the strange linguistic rewriting of Freud by Jacques Lacan. It explores the extraordinary variety of ways in which these writings have been applied to literature and literary theory. But for the first time, they are put in the context of recent biological theories of mind and sexuality.

The Poverty of Structuralism is the first in a sequence of volumes which examine in turn the basic ideas of Saussure, Marx and Freud, and analyse the way in which they have been developed and applied to art, culture and modern textual theory. The text offers a critical introduction to the structuralist foundations of modern literary theory. It gives an account of the way such foundations have been developed, twisted and distorted to become part of the language that contemporary literary and cultural theoreticians use. It also addresses some of the fundamental issues about language and society that are presupposed by the often difficult language of modern literary and cultural theory.

This volume constitutes both an attack on modern left wing literary theory - the main product of the last Marxist renaissance in the past thirty years - and a defence of the one element of Marxism which, in the general collapse, modern theorists have been happiest to lose, its economic materialism. It traces Marxist theory from its beginnings in Hegelian idealism to its end in Althusser's structuralism, and concludes that while Marxist economics will not work, and the type of revolution prophesied was fantasy, the principle of historical materialism remains intact and defensible. This will be a key text in literary and cultural studies as well as being of interest to students on philosophy and sociology courses.

This comprehensive yet practical and engaging text provides readers with the fundamental knowledge, insights, concepts and tools that are essential in starting, growing and scaling ventures. The text is designed to prepare business and non-business students for the wide array of issues and situations they might confront during the venture creation, growing and scaling processes. Hence, it provides strategies and techniques that will help them: search for ideas; screen ideas for opportunities; plan to exploit opportunities; set up and start the venture; scale operations; grow the venture and; harvest the value created in the business. Readers will find that the text focuses on value creation as the driver of the entrepreneurial process. Topics covered include:Fundamentals of entrepreneurshipThe venture formation processBusiness format selectionPre-launch Documents and protection systemsOpportunity identification and value assessmentConcept assessment and developmentCreativity, innovation and idea generation techniquesImplications of blockchain on innovation and entrepreneurshipDesign ThinkingCorporate entrepreneurshipVenture team developmentBusiness plan developmentDeveloping winning business modelsVenture financingVenture financial analysisValuation of entrepreneurial venturesExit and harvesting strategiesFranchising and the franchise relational model