Leonard L. Berry – författare
Visar alla böcker från författaren Leonard L. Berry. Handla med fri frakt och snabb leverans.
7 produkter
On Great Service
A Framework for Action
Inbunden, 1995
529 kr
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Improving service quality has finally become a top priority of management today, yet according to service quality expert Leonard Berry only a handful of companies have managed to determine exactly what to improve and how to improve it. For the past two years, Berry studied dozens of companies of …
Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations
Av Kent D. Seltman, Leonard L. Berry
E-bok, 2008
393 kr
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Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent …
Discovering the Soul of Service
The Nine Drivers of Sustainable Business Success
E-bok, 1999
253 kr
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This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where customers regard flawless products as a given, service …
Marketing Services
Competing Through Quality
Häftad, 2004
171 kr
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Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services …
On Great Service
A Framework for Action
E-bok, 1995
199 kr
Lägg i varukorg
Improving service quality has finally become a top priority of management today, yet according to service quality expert Leonard Berry only a handful of companies have managed to determine exactly what to improve and how to improve it. For the past two years, Berry studied dozens of companies of …
Marketing Services
Competing Through Quality
E-bok, 1991
173 kr
Lägg i varukorg
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services …
