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2 produkter
2 produkter
Business and Social Media in the Middle East
Strategies, Best Practices and Perspectives
Inbunden, Engelska, 2020
1 662 kr
Skickas inom 10-15 vardagar
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.
Business and Social Media in the Middle East
Strategies, Best Practices and Perspectives
Häftad, Engelska, 2021
1 662 kr
Skickas inom 10-15 vardagar
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.