Nehme Azoury – författare

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there.

Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.  It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media.

Over the years, the education sector has witnessed substantial transformations and developments, driven primarily by the rapid growth of technology and inventive pedagogical approaches. In the MENA region, these changes have been particularly noteworthy, as educational institutions are striving to keep pace with global advancements while addressing unique regional challenges. 

Set against this context, this book delves into two pivotal dimensions that have surfaced as vital for thriving in today''s educational sphere, with a strong emphasis on the MENA region''s distinct characteristics and opportunities. The first dimension explores the evolution and challenges in governance, encompassing the organizational frameworks, decision-making mechanisms, and policies that empower educational institutions in the MENA region to adapt to the shifting environment. The second dimension zeroes in on the metamorphosis of education itself, emphasizing the innovative tools, assignments, and methodologies that are accessible to educators in the region, and discussing the balance between these elements and effective university governance. 

By offering an exhaustive and up-to-date examination of these two dimensions, this book imparts invaluable insights and pragmatic guidance to educational professionals, policymakers, and students alike, all with a focus on the MENA region. It aims to equip readers with the knowledge and abilities required to successfully navigate the new educational landscape and excel in the world of academia while highlighting the unique potential and prospects of the region''s educational institutions.

This book provides a comprehensive analysis of Artificial Intelligence in the Middle East, focusing on its role in the business landscape. It offers a multidisciplinary perspective, integrating technology with cultural, economic, and policy analyses. The book presents practical case studies and expert opinions, offering real-world context. The content is organized for educational purposes, with chapter summaries, discussion prompts, and recommendations for further reading. The accessibility of the language respects the cultural sensitivities of the Middle East. The book serves as a guide for leveraging AI for innovation and sustainable growth.

This book discusses the unique relationship between societies and businesses in the Mediterranean region, with contributions from public figures and academics from Middle Eastern and Arab societies, as well as from North America and Europe. This blend of expertise and knowledge focuses on common business practices and their effect on society in Mediterranean countries, and aims to create a bridge between the two. Considering the cultural, social, political, legal and economic impacts and variety, Business and Society in the Middle East is a contemporary and authentic view of how local and traditional aspects of society dictate diversity and homogeneity within businesses.