Lisa Apolinski – författare

Digital marketing is like a climb with no summit. But this climb, while continuous and difficult at times, can bring insight, growth, and strength to your organization. Weathering the Digital Storm will help prepare you and your organizations for the potentially perilous and ever-changing road ahead in the digital revolution. Digital growth strategies will need to be reimagined constantly to continue to be effective. Though you are never finished with your digital strategy this book will give you the tools to keep pace with the current technologies and be prepared for the discoveries to come.

Consumers are hungry for good digital content. Storytelling can persuade potential clients to connect with your brand on a human level, trust your brand promise, and become a repeat customer, even during uncertain economic times. That means happier clients and consistent revenue streams for organizations. In this book you will discover the different types of stories that matter, along with a blueprint for developing short stories that can have an immediate impact on your marketing. If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Digital Content Story! is the book for you.

We live in unpredictable and unstable times. We have lived through recessions, scandals, pandemics, and natural disasters. It starts to make you think "What''s next?" Maybe we will finally see the zombie apocalypse of our nightmares.How then as business leaders do you continue to operate and grow a successful company, surrounded by so much uncertainty? This book identifies the four essential habits in surviving a zombie apocalypse (or other unimaginable events) so you focus your habit-forming skills on the actions that will have an immediate impact on your business, no matter what is happening. By practicing these habits over and over now, you will be able to switch yourself and your organization into taking appropriate action when the next situation approaches.