Lisa Lynch – författare

Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines.

This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech.

Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.

Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines.

This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech.

Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.

Clinical Supervision for Nurses explores the role of clinical supervision, its contribution to practice development and implementation in practice. It discusses the range of approaches to clinical supervision and models of supervision, organisational readiness and other factors influencing success, legal and ethical issues, and perspectives of supervisors and the supervisees.

12 Simple Truths for Living and Loving Yourself: A Journey of Self-Reflection and Self-Discovery for Women and Girls is a faith-based learning journal designed for women and girls who desire to live with purpose that aligns with God''s plan and who wish to present as the best versions of themselves in the world.

This book encourages self-love, self-reflection, and self-discovery through 12 simple, universal truths and chronicling the journey.

What would you do with a key that unlocked the secrets to self-love and your divine purpose? Find that key in 12 Simple Truths for Living and Loving Yourself: A Journey of Self-Reflection and Self-Discovery for Women and Girls, a must-read book written especially for women and girls from 9 to 99.