Lisa Lynch is Associate Professor and Director of the Program in Media and Communications, Drew University, USA.Ava Sirrah is a doctoral candidate in Communications at Columbia University, USA. Previously, she worked on brand partnerships in T Brand Studio at The New York Times .

• 1. Native advertising saves the newsroom? How news outlets came to embrace native advertising and how audiences and regulators grapple with its rise 2. Studio N: In-house native advertising at US and European news publishers 3. Native on the issues: native advertising and issue-based messaging from corporations and nonprofits 4. Going native at The New York Times: a case study (by Ava Sirrah) 5. The future: the end of (native) advertising and the afterlife of news; Index

Lisa Lynch is Associate Professor and Director of the Program in Media and Communications, Drew University, USA.Ava Sirrah is a doctoral candidate in Communications at Columbia University, USA. Previously, she worked on brand partnerships in T Brand Studio at The New York Times .

• 1. Native advertising saves the newsroom? How news outlets came to embrace native advertising and how audiences and regulators grapple with its rise 2. Studio N: In-house native advertising at US and European news publishers 3. Native on the issues: native advertising and issue-based messaging from corporations and nonprofits 4. Going native at The New York Times: a case study (by Ava Sirrah) 5. The future: the end of (native) advertising and the afterlife of news; Index