Lisa M. Burns – författare
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3 produkter
3 produkter
1 153 kr
Skickas inom 7-10 vardagar
First ladies have always received a great deal of attention and are among the most recognizable figures of any presidential administration. They're often treated as celebrities, making them some of the most prominent women of their eras. Yet many of their stories and contributions have been overlooked. Through a collection of thematic essays, The Cambridge Companion to US First Ladies provides a thorough and compelling examination of the development of the first lady institution, and the political, social, and cultural influence of the women who've served in this role. Topics covered include the evolution of various first lady roles, such as hostess, campaigner, surrogate, diplomat, social advocate, and trendsetter; how first ladies have been political assets and liabilities; the impact of first ladies' speeches and media usage; first ladies during wartime and presidential deaths; the contributions of first lady stand-ins; how presidential spouses have been represented in films; and how these women are memorialized and remembered-or forgotten.
355 kr
Skickas inom 7-10 vardagar
First ladies have always received a great deal of attention and are among the most recognizable figures of any presidential administration. They're often treated as celebrities, making them some of the most prominent women of their eras. Yet many of their stories and contributions have been overlooked. Through a collection of thematic essays, The Cambridge Companion to US First Ladies provides a thorough and compelling examination of the development of the first lady institution, and the political, social, and cultural influence of the women who've served in this role. Topics covered include the evolution of various first lady roles, such as hostess, campaigner, surrogate, diplomat, social advocate, and trendsetter; how first ladies have been political assets and liabilities; the impact of first ladies' speeches and media usage; first ladies during wartime and presidential deaths; the contributions of first lady stand-ins; how presidential spouses have been represented in films; and how these women are memorialized and remembered-or forgotten.
Media Relations and the Modern First Lady
From Jacqueline Kennedy to Melania Trump
Häftad, Engelska, 2022
493 kr
Skickas inom 10-15 vardagar
Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.