Media Relations and the Modern First Lady

From Jacqueline Kennedy to Melania Trump

AvLisa M. Burns

Häftad, Engelska, 2022

Del i serien Bloomsbury Studies in Political Communication

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Beskrivning

Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations and communication strategies of this first lady and her team? What worked and what did not? Was the first lady a communication asset to her husband's administration? And what can we learn from their media relations strategies? Along with contributing to the scholarship on presidential spouses, the contributions to this volume also highlight the important role media relations plays in strategic political communication. Scholars of communication, media studies, gender and women’s studies, political science, and public relations will find this book particularly useful.

Produktinformation

Utgivningsdatum:2022-03-10
Mått:155 x 218 x 21 mm
Vikt:553 g
Format:Häftad
Språk:Engelska
Serie:Bloomsbury Studies in Political Communication
Antal sidor:346
Förlag:Bloomsbury Publishing Plc
ISBN:9781793611260

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Mer om författaren

Lisa M. Burns is professor of media studies at Quinnipiac University.

Recensioner i media

While every political strategist should add this to their reading list, this book is also a must-read for the D.C. political press to look in the mirror at its own problematic coverage that has persisted over centuries. Burns lays out significant and clear arguments as to why studying first ladies and their media relations matter. . . . Overall, Burns has done a masterful job with the editing throughout and wisely notes lessons provided also apply to future first gentlemen. For those who need a cheat sheet, Alison Novak’s conclusion spells out step-by-step what first ladies need to do to master media relations and should be taped to every office door in the East Wing. Excellently primary sourced through the connections of the team, this effective and enjoyable book has a shelf life that will benefit politicos for decades to come.

Innehållsförteckning

Introduction: Why Do First Lady Media Relations Matter? Lisa M. BurnsChapter 1: History of First Lady Media Relations from Martha Washington to Mamie Eisenhower Maurine H. BeasleyChapter 2: Jacqueline Kennedy and the Challenge of Establishing Modern First Lady Media RelationsElizabeth J. NatalleChapter 3: Lady Bird Johnson and the Press: “She Understood the Language of the Trade”Nancy Keegan Smith and Diana Bartelli CarlinChapter 4: Strength of a Tender Heart: Pat Nixon’s Media Relations Linda B. HobgoodChapter 5: “For all the questions you didn’t ask—I’m grateful”: The Media Relations of Betty FordMyra G. GutinChapter 6: Rosalynn Carter, Mary Finch Hoyt, and the Media: The Rise of the Steel MagnoliaPamela G. Bourland-Davis, Jenni M. Simon, and Abby M. BrooksChapter 7: The Boss’s Wife: Exploring Nancy Reagan’s Complicated Role as Homemaker, Protector, and AdvocateJoshua M. Bentley and Russell MackChapter 8: First Lady Barbara Bush and Press Secretary Anna Perez: Lessons from an