Lorne A. Whitehead – författare
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3 produkter
3 produkter
Inbunden, Engelska, 2010
213 kr
Skickas
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action.It then provides several specific counterstrategies for each basic category the authors have defined--including: * Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. * Confusion: They present so much data that confidence in your proposal dies. * Fearmongering: Critics catalyze irrational anxieties about your idea. * Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
E-bok
Engelska, 2010320 kr
Läs direkt efter köp
You''ve got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what''s happened, your idea is dead, shot down. You''re furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.It doesn''t have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you''ll capture busy people''s attention, help them grasp your proposal''s value, and secure their commitment to implementing the solution.The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including:· Death-by-delay: Your enemies push discussion of your idea so far into the future it''s forgotten.· Confusion: They present so much data that confidence in your proposal dies.· Fearmongering: Critics catalyze irrational anxieties about your idea.· Character assassination: They slam your reputation and credibility.Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
Ljudbok
Engelska, 2010414 kr
Lyssna direkt efter köp
You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down.
It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:
Death by delay: Endlessly putting off or divertingdiscussion of your idea until all momentum is lostConfusion: Presenting so much distracting information that confidence in your proposal diesFear mongering: Stirring up irrational anxieties about your ideaCharacter assassination: Undermining your reputation and credibilityThrough the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn’t work. According to their counterintuitive approach, it’s far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day. By “inviting in the lions” to critique your idea, and preparing yourself for what they’ll throw at you, you’ll capture busy people’s attention. You’ll help them grasp your proposal’s value. And you’ll secure their commitment to implementing the solution—winning their minds and hearts.Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage—so your good idea survives to make a positive change.