Lutz Hildebrandt – författare
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3 produkter
Quantitative Marketing and Marketing Management
Marketing Models and Methods in Theory and Practice
Av Adamantios Diamantopoulos, Wolfgang Fritz m. fl.
Inbunden, 2012
1128 kr
Lägg i varukorg
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product …
Quantitative Marketing and Marketing Management
Marketing Models and Methods in Theory and Practice
Av Lutz Hildebrandt, Wolfgang Fritz m. fl.
E-bok, 2013
1502 kr
Lägg i varukorg
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product …
Quantitative Marketing and Marketing Management
Marketing Models and Methods in Theory and Practice
Av Adamantios Diamantopoulos, Wolfgang Fritz m. fl.
Häftad, 2014
1128 kr
Lägg i varukorg
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product …