Maja Göpel – författare

A radical vision for a better future: an economy that works for us, rather than the other way around.As this major German bestseller reports, our world is at a tipping point, and we feel it every day. Costs are rising, the gap between the rich and poor is increasing, natural resources are depleted, and the effects of climate change are starting to take hold. We are under increasing social and environmental stress. But, as leading economist Maja Göpel argues here, there is another path forward.She invites us to imagine what we want our future to look like, and offers solutions that will help us to get there. It’s time to question our principles, set new goals, and re-evaluate our priorities. Time to rethink our world and find new ways of living that don’t drain our planet any further. We need a fair distribution of wealth, and a way to reconcile the social with the ecological. We need to work smarter, not harder.Critical, yet full of encouragement, Maja Göpel chooses surprising and enlightening examples to illustrate how we can leave behind our familiar ways of living to achieve a better future.

World-leading political economist Maja Göpel shows us how we can set the course for the future in times of upheaval, and why this concerns us all. The way we live is changing fundamentally. The status quo is crumbling, but there is still reason to hope. Drawing on the latest scientific research, Maja Göpel distils complex developments across the environment, the economy, politics, society, and technology, and reveals how we can use this knowledge for a better world.Great transformations in history were triggered by humans, and our window to the future is as open as never before. It is time that we — each of us individually, but also society as a whole — allowed ourselves to think anew, to dream, and to ask a radical question: who do we want to be?After her previous book, Rethinking Our World, eloquently untangled the chaotic world we live in, Maja Göpel now gives readers the tools and motivation needed to build the world we want to live in.

It combines system transformation researchwith political economy and change leadership insights when discussing the needfor a great mindshift in how human wellbeing, economic prosperity and healthyecosystems are understood if the Great Transformations ahead are to lead to moresustainability.