Marc Fetscherin – författare
Visar alla böcker från författaren Marc Fetscherin. Handla med fri frakt och snabb leverans.
11 produkter
Chinese International Investments
Av Ilan Alon, Marc Fetscherin m. fl.
Inbunden, 2011
568 kr
Lägg i varukorg
This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct …
Chinese International Investments
Av Marc Fetscherin, Ilan Alon m. fl.
E-bok, 2015
779 kr
Lägg i varukorg
This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct …
Consumer-Brand Relationships
Theory and Practice
Av Susan Fournier, Michael Breazeale m. fl.
Inbunden, 2012
2600 kr
Lägg i varukorg
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how …
Consumer-Brand Relationships
Theory and Practice
Av Susan Fournier, Michael Breazeale m. fl.
Häftad, 2013
942 kr
Lägg i varukorg
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how …
Consumer-Brand Relationships
Theory and Practice
Av Susan Fournier, Michael Breazeale m. fl.
E-bok, 2012
1106 kr
Lägg i varukorg
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how …
Consumer-Brand Relationships
Theory and Practice
Av Susan Fournier, Michael Breazeale m. fl.
E-bok, 2012
1106 kr
Lägg i varukorg
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how …
CEO Branding
Theory and Practice
Inbunden, 2015
2842 kr
Lägg i varukorg
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and …
CEO Branding
Theory and Practice
Häftad, 2015
957 kr
Lägg i varukorg
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and …
CEO Branding
Theory and Practice
E-bok, 2015
1124 kr
Lägg i varukorg
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and …
CEO Branding
Theory and Practice
E-bok, 2015
1124 kr
Lägg i varukorg
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and …
Chinese International Investments
Av Ilan Alon, Marc Fetscherin m. fl.
Häftad, 2011
552 kr
Lägg i varukorg
This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct …
