Maria A. Rodas – författare
Visar alla böcker från författaren Maria A. Rodas. Handla med fri frakt och snabb leverans.
2 produkter
Globally-Minded Marketing
A Cultural Approach to Building Iconic Brands
Av Carlos J. Torelli, Maria A. Rodas
Häftad, 2024
680 kr
Lägg i varukorg
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will …
Globally-Minded Marketing
A Cultural Approach to Building Iconic Brands
Av Maria A. Rodas, Carlos J. Torelli
E-bok, 2024
894 kr
Lägg i varukorg
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will …
