Maria-Carolina Cambre - Böcker

This book examines selfies as a relational and processual networked social practice, performed between people within digital contexts and that involve online/offline intersections and tensions. It offers an analysis of selfies through a rich and interdisciplinary framework, that explores the ritualized and affective engagements selfies provoke from others. Given that selfies by definition are shared and posted through networked platforms, they complicate notions of traditional photographic self-portraiture. As such, this book explores how selfies invoke broader, stratified patterns of looking that are occluded in discourses of "empowerment" and "visibility", as well as the subjectivities these networked practices work to produce. Drawing on extensive qualitative research conducted over a period of three years, this book questions not only what selfies are but what they do, they worlds they create, the imaginaries that organize them, and the flows of desire, affect and normativity that underpin them, questions that can only be addressed through research that closely attends to the experience of selfie-takers. It will be of interest to those working in the fields of Sociology, Cultural studies, Communications, Visual Studies, Social Media studies, Feminist research and Affect Theory.

This book examines selfies as a relational and processual networked social practice, performed between people within digital contexts and that involve online/offline intersections and tensions. It offers an analysis of selfies through a rich and interdisciplinary framework, that explores the ritualized and affective engagements selfies provoke from others. Given that selfies by definition are shared and posted through networked platforms, they complicate notions of traditional photographic self-portraiture. As such, this book explores how selfies invoke broader, stratified patterns of looking that are occluded in discourses of "empowerment" and "visibility", as well as the subjectivities these networked practices work to produce. Drawing on extensive qualitative research conducted over a period of three years, this book questions not only what selfies are but what they do, they worlds they create, the imaginaries that organize them, and the flows of desire, affect and normativity that underpin them, questions that can only be addressed through research that closely attends to the experience of selfie-takers. It will be of interest to those working in the fields of Sociology, Cultural studies, Communications, Visual Studies, Social Media studies, Feminist research and Affect Theory.

Alberto Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures.

Korda's famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts.Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology. Each method has something to offer toward the understanding of the social and cultural work of images in our global cultures.