Maria Morozova-Duthoit – författare

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work.The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme: - Setting the foundation: the main principles of sales- Rational aspects of sales - Emotional aspects of sales - Connecting the dots: closuring and continuation of the sales cycle - Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every dayEach chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence.The 'Work Smarter' series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.

'In a world full of leadership advice, this book gives new managers what they actually need: practical tools, clarity of vision and the courage to lead their own way.' - David Ponzo, Louis Vuitton Chief Commercial Officer'This book is the perfect starting point for new managers... A thoughtful, motivating guide that helps you move from 'I don't know what I don't know' to a place of curiosity, clarity and growth. Highly recommended.' - Max Braverman, Managing Director at Google Middle East and Northern Africa'While reading this book, I couldn't help but wish I had come across it 20 years ago... This book not only helps avoid the common pitfalls of early leadership, but also inspires a more conscious, thoughtful path into management. It's a truly timely and much-needed guide.' - Evgeniya Brodskaya, Director of Ecosystem at GoogleSo, you've got the title - now what?Becoming a manager doesn't come with a user manual -most people are left improvising their way throughthe role without any real training or support. Whether you're leading a team for the first time or still feel like an imposter in a job you've held for a while, this book is your practical, compassionate companion.Author, leadership coach and former Google director Maria Duthoit breaks the journey into five clear missions that cut through the noise. You'll learn how to shift from expert to people leader, tackle difficult conversations with confidence, coach and grow your team, hire and fire wisely and navigate the bigger picture - from managing upwards to office politics. Most of all, you'll be encouraged to find your own style, instead of copying others or trying to 'get it right'.This isn't another list of best practices. It's a thoughtful, funny and deeply human guide to making sense of leadership on your own terms - and actually enjoying the journey.'This book is a brilliant guide for your first steps into management - honest, practical, and written with warmth and a light touch... Grounded in real human dynamics and refreshingly free of generic leadership advice, it offers the clarity, tools, and support I wish every new manager had.' - Anastasia Mikhalina, Global Talent Acquisition Director at L'Oreal'A practical playbook for new leaders. From 'setting OKRs' to 'addressing limiting beliefs', powerful frameworks that I personally discovered first hand at Google and Meta over the years are re-introduced. And rightly so! Highly recommended.' - Clement Schvartz, Country Managing Director Europe, Board Member at PinterestThe 'Work Smarter' series provides shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.