Mark Abraham – författare
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16 produkter
16 produkter
Häftad, Engelska
234 kr
Skickas inom 3-6 vardagar
Häftad, Engelska, 2024
477 kr
Skickas inom 10-15 vardagar
A small group of experienced business leaders and academics have teamed up to create an innovative and potentially disruptive approach to developing leadership in the 21st century. The result is a unique, people-centric, and scientifically researched theory of leadership linked to an accurate data-based assessment and diagnostic product. This is the result of several years of study and development as well as many years of curiosity and experience. This is a new approach to leadership development. The authors use a combination of leadership experience, research, and science to move away from unprovable theory and subjective judgment to deliver a definable product with unlimited application. For individual leaders looking to maximise personal development and results or for organisations wanting to analyse leadership and its effects across an entire structure or business, this book will redefine understanding and development. The work has proved that team members’ perceptions of a leader and leadership behaviours will define their motivation, willingness, loyalty, output, and mental health far more than the actual leadership behaviours themselves. The authors’ application of Emergent Team Leadership Theory, why and to what degree team members attribute leadership to their leaders, directors, or managers, leads to accurate assessments of how leaders and leadership are viewed in teams, businesses, and organisations. Importantly, the work is so accurate that individual leaders can define precisely where to focus their personal development to get the most from themselves and their teams. Even for leaders and managers of the same grade in the same role, personal leadership development and training will be different. This work has developed the Leadership Pathway Audit™ that measures the effectiveness of leadership for any leader or any team and will, over time, chart how leadership changes as any factor of the leader, the team, or the situation changes. Each leader, director, or manager gets a unique representation of the perception of their leadership at any time and a detailed report on the data and perceptions behind this representation. There are limitless options for following this with bespoke analysis of an individual’s leadership and for personal development programs tailored to their profile and organisation. Equally, reviewing the entirety of a business or organisation’s leadership profiles gives an incredibly accurate view of leadership across an entire company organisation, or sector.
Inbunden, Engelska, 2024
1 736 kr
Skickas inom 10-15 vardagar
A small group of experienced business leaders and academics have teamed up to create an innovative and potentially disruptive approach to developing leadership in the 21st century. The result is a unique, people-centric, and scientifically researched theory of leadership linked to an accurate data-based assessment and diagnostic product. This is the result of several years of study and development as well as many years of curiosity and experience. This is a new approach to leadership development. The authors use a combination of leadership experience, research, and science to move away from unprovable theory and subjective judgment to deliver a definable product with unlimited application. For individual leaders looking to maximise personal development and results or for organisations wanting to analyse leadership and its effects across an entire structure or business, this book will redefine understanding and development. The work has proved that team members’ perceptions of a leader and leadership behaviours will define their motivation, willingness, loyalty, output, and mental health far more than the actual leadership behaviours themselves. The authors’ application of Emergent Team Leadership Theory, why and to what degree team members attribute leadership to their leaders, directors, or managers, leads to accurate assessments of how leaders and leadership are viewed in teams, businesses, and organisations. Importantly, the work is so accurate that individual leaders can define precisely where to focus their personal development to get the most from themselves and their teams. Even for leaders and managers of the same grade in the same role, personal leadership development and training will be different. This work has developed the Leadership Pathway Audit™ that measures the effectiveness of leadership for any leader or any team and will, over time, chart how leadership changes as any factor of the leader, the team, or the situation changes. Each leader, director, or manager gets a unique representation of the perception of their leadership at any time and a detailed report on the data and perceptions behind this representation. There are limitless options for following this with bespoke analysis of an individual’s leadership and for personal development programs tailored to their profile and organisation. Equally, reviewing the entirety of a business or organisation’s leadership profiles gives an incredibly accurate view of leadership across an entire company organisation, or sector.
Häftad, Engelska, 2010
196 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2010
272 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2010
167 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2010
234 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2010
167 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2010
234 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2011
229 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2011
366 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2011
229 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2011
366 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2011
229 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2011
366 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2024
310 kr
Skickas inom 5-8 vardagar
A USA Today BestsellerIn a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:Empower Me: Understand each customer's needs and how best to meet them.Know Me: Win customers' trust and permission to use their data to improve their experience.Reach Me: Reach out to the right customer, in the right channel, at the right time.Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.