Mark Garcia – författare

Since the 1980s, the diagram has become a preferred method for researching, communicating, theorising and making architectural designs, ideas and projects. Thus the rise of the diagram, as opposed to the model or the drawing, is the one of the most significant new developments in the process of design in the late 20th and early 21st centuries. Diagrams of Architecture is the first anthology to represent - through texts and diagrams - the histories, theories and futures of architecture through the diagram.Spanning the Pre-historic to the Parametric, Diagrams of Architecture illustrates over 250 diagrams and brings together 26 previously published and newly commissioned essays from leading international academics, architects, theorists and professional experts. These combine to define the past and future of the diagram's discourse. Prefaced with a critical introduction by Mark Garcia, each text investigates a central concept or dimension of the diagram ranging from socio-cultural studies, science, philosophy, technology, CAD/CAM, computing and cyberspace and virtual/digital design to methodology, environment/sustainability and phenomenological, poetic and art architecture; as well as interior, urban, engineering, interactive and landscape design. The first critical, multidisciplinary book on the history, theory and futures of the architectural diagram.Includes seminal articles on the diagram from the history and theory of architecture such as those by Peter Eisenman, Sanford Kwinter, MVRDV, Neil Spiller, Lars Spuybroek, UN Studio and Anthony Vidler.Features 16 newly commissioned articles by leading architects and theorists, including Will Alsop, Charles Jencks, Hanif Kara, Patrik Schumacher, Bernard Tschumi, Leon van Schaik and Alejandro Zaera-Polo.Includes a full-colour critical collection of over 250 of the most significant and original diagrams, many of which are previously unpublished, in the history of architecture from around the world.

Despite the exaggerated news of the untimely 'death of the detail' by Greg Lynn, the architectural detail is now more lifelike and active than ever before. In this era of digital design and production technologies, new materials, parametrics, building information modeling (BIM), augmented realities and the nano-bio-information-computation consilience, the detail is now an increasingly vital force in architecture. Though such digitally designed and produced details are diminishing in size to the molecular and nano levels, they are increasingly becoming more complex, multi-functional, high performance and self-replicating. Far from being a non-essential and final finish, this new type of highly evolved high-tech detail is rapidly becoming the indispensable and critical core, the (sometimes iconic) DNA of an innovative new species of built environmental form that is spawning in scale and prominence, across product, interior, urban and landscape design. This issue of AD re-examines the history, theories and design of the world’s most significant spatial details, and explores their innovative potentials and possibilities for the future of architecture. Contributors include: Rachel Armstrong, Nic Clear, Edward Ford, Dennis Shelden, Skylar Tibbits.Featured architects: Ben van Berkel, Hernan Diaz Alonso, Peter Macapia, Carlo Ratti, Philippe Rahm, Patrik Schumacher, Neil Spiller.

The Posthuman is the new paradigm of architecture. Encompassing related topics such as the post-Anthropocene, more-than-human, non-human, trans-human, anti-human and meta-human, this AD presents a synthesis of the architectural Posthuman. Proliferating and diversifying, the Posthuman is now as planetary as it is everyday, and as disruptive, contested and contradictory as it is sublime. From the detail to the interplanetary, and from real and fictional designs and spaces to more proleptic universe-building futures, the issue describes and speculates on these spectacular and shocking new species. It envisions the Posthuman through the array of emerging technologies, and features original contributions from academics, professionals, design studios and related disciplines and domains. These new spaces include the full electromagnetic spectrum and present new entanglements of Posthuman theories and technologies.Contributors: Mario Carpo; Paul Dobraszczyk; Alberto Fernandez; Ariane Harrison; Sandra Häuplik-Meusburger and Olga Bannova; Steven Hutt; Xavier de Kestelier, Levent Ozruh and Jonathan Irwan; Sylvia Lavin; Jacopo Leveratto; Tyson Hosmer, Roberto Bottazzi and Mollie Claypool; Colbey Reid and Dennis Weiss; Andrew Witt; and Brent Sherwood.Featured designers and architects: Blue Origin, Christian Rex van Minnen, Harrison Atelier, and Hassell.

Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions.With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing.In the end, it’s all about how you engage and serve your customers and potential customers.As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital EconomyIn How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.