Mark Neal – författare

Multinational companies have learnt through experience that cultural differences can be very damaging in terms of failed initiatives, lost contracts, high employee turnover and low morale. Research shows that 20 to 50 per cent of managers posted abroad fail and have to return home prematurely. "The Culture Factor" examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs. Through identifying the organizational processes that lead to "cultural problems", the book shows in a practical way how business can manage cultural difference more effectively.

Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale.

Providing evidence of the role of human capital on innovation in the Middle East, this edited collection closely examines the unique nature of the workforce in this region.