Mark W. Johnson – författare

Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.

More than a decade ago, Clayton Christensen''s breakthrough book The Innovator''s Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen''s research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.In The Innovator''s Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption''s transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:Follow a market-proven process -- so your company can reliably create blockbuster businessesCreate structures, systems, and metrics -- so the disruptive innovations that will power your firm''s future growth receive the funding and personnel needed to succeedCreate a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of actionIncisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

PROPs and their variants are extremely general and powerful machines that encode operations with multiple inputs and multiple outputs. In this respect PROPs can be viewed as generalizations of operads that would allow only a single output. Variants of PROPs are important in several mathematical fields, including string topology, topological conformal field theory, homotopical algebra, deformation theory, Poisson geometry, and graph cohomology. The purpose of this monograph is to develop, in full technical detail, a unifying object called a generalized PROP. Then with an appropriate choice of pasting scheme, one recovers (colored versions of) dioperads, half-PROPs, (wheeled) operads, (wheeled) properads, and (wheeled) PROPs.Here the fundamental operation of graph substitution is studied in complete detail for the first time, including all exceptional edges and loops as examples of a new definition of wheeled graphs. A notion of generators and relations is proposed which allows one to build all of the graphs in a given pasting scheme from a small set of basic graphs using graph substitution. This provides information at the level of generalized PROPs, but also at the levels of algebras and of modules over them. Working in the general context of a symmetric monoidal category, the theory applies for both topological spaces and chain complexes in characteristic zero.This book is useful for all mathematicians and mathematical physicists who want to learn this new powerful technique.

This volume contains the proceedings of the conference Homotopy Theory: Tools and Applications, in honor of Paul Goerss's 60th birthday, held from July 17-21, 2017, at the University of Illinois at Urbana-Champaign, Urbana, IL.The articles cover a variety of topics spanning the current research frontier of homotopy theory. This includes articles concerning both computations and the formal theory of chromatic homotopy, different aspects of equivariant homotopy theory and $K$-theory, as well as articles concerned with structured ring spectra, cyclotomic spectra associated to perfectoid fields, and the theory of higher homotopy operations.

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets.With great change comes great opportunity, and this book will get you there with tools to reshape your business model.

Game-changing disruptions will likely unfold on your watch. Be ready.

In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.

That moment starts with the core dual transformation framework:

Transformation A: Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.Transformation B: Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services.Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.”

Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.

Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.

Named a Top 10 Business Strategy Book of 2018 by Inc. magazineIn his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to:Determine if and when your organization needs a new business modelIdentify powerful new opportunities to serve your existing customers in existing marketsReach entirely new customers and create new markets through disruptive business models and productsSeize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologiesMake business model innovation a more predictable discipline inside your organizationBusiness model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

Named a Top 10 Business Strategy Book of 2018 by Inc. magazine

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world''s hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

With rich new case studies of companies that have achieved new success and postmortems of those that haven''t, Reinvent Your Business Model will show you how to:

Determine if and when your organization needs a new business modelIdentify powerful new opportunities to serve your existing customers in existing marketsReach entirely new customers and create new markets through disruptive business models and productsSeize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologiesMake business model innovation a more predictable discipline inside your organization

Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.

Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.This book will inspire you to:Assess whether your core business model is going strong or running out of gasFend off free and discount entrants to your marketReinvigorate growth by adding a second business modelAdopt the practices of lean startupsDevelop a platform around your key productsMake business model innovation an ongoing discipline within your organizationThis collection of articles includes "Why Business Models Matter," by Joan Magretta; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "When Your Business Model Is in Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe; "Four Paths to Business Model Innovation," by Karan Girotra and Serguei Netessine; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "When One Business Model Isn't Enough," by Ramon Casadesus-Masanell and Jorge Tarzijan; and "Reaching the Rich World's Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Your company needs a winning business model to thrive--and it may soon need to reinvent that business model to survive.

If you read nothing else on business model innovation, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you set up a model for success and stay ahead of your competitors.

This book will inspire you to:

Build a new business in an established organizationGive your traditional offerings a shot in the armUnderstand how a business model differs from a strategyEstablish digital business models around traditional productsAdopt the practices of lean start-upsReimagine your core business as a platformCounter threats by revolutionizing your business model

HBR''s 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.

HBR''s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.This book will inspire you to:Assess whether your core business model is going strong or running out of gasFend off free and discount entrants to your marketReinvigorate growth by adding a second business modelAdopt the practices of lean startupsDevelop a platform around your key productsMake business model innovation an ongoing discipline within your organizationThis collection of articles includes "Why Business Models Matter," by Joan Magretta; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "When Your Business Model Is in Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe; "Four Paths to Business Model Innovation," by Karan Girotra and Serguei Netessine; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "When One Business Model Isn't Enough," by Ramon Casadesus-Masanell and Jorge Tarzijan; and "Reaching the Rich World's Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book AwardsNamed one of the "Top Ten Technology Books Of 2020" — ForbesNamed one of the "10 Best New Business Books of 2020" by Inc. magazine"Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, MicrosoftWe all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action.In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes:The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizonsA method for turning emerging challenges into the growth opportunities that can define an organization's futureA step-by-step approach for translating a vision into a strategic plan that teams can align around and commit toWays to ensure that visionary thinking becomes a repeatable organizational capabilityAs practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.

Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book AwardsNamed one of the "e;Top Ten Technology Books Of 2020"e; — ForbesNamed one of the "e;10 Best New Business Books of 2020"e; by Inc. magazine"e;Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times."e; -- Sandi Peterson, Member, Board of Directors, MicrosoftWe all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action.In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "e;future-back,"e; that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes:The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizonsA method for turning emerging challenges into the growth opportunities that can define an organization's futureA step-by-step approach for translating a vision into a strategic plan that teams can align around and commit toWays to ensure that visionary thinking becomes a repeatable organizational capabilityAs practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.

Change is inevitable, but, poorly handled, can spell disaster. A bold new vision for implementation of new strategies and processes call for an understanding of what is to be changed, based on The Diamond Principle. The Diamond Principle, brielfly, is that the people who actually do the work in question need to be consulted before the work is changed, or a new process is implemented. There is a knowledge diamond in most organizations that will show you where to get the information you need for success in change management.This book will show where to look for the information, how to get it when you find it, and how to implement changes with a view toward success. Written in a conversational style that is easy to follow, examples both good and bad are analyzed to determine what did and did not work, and how implementation of the principles in this book were used to effectuate better performance (or not used, to ruin performance.)

Change is inevitable, but, poorly handled, can spell disaster. A bold new vision for imple­mentation of new strategies and processes call for an understanding of what is to be changed, based on The Diamond Principle. The Diamond Principle, briefly, is that the people who actually do the work in question need to be consulted before the work is changed, or a new pro­cess is implemented. There is a knowledge diamond in most organizations that will show you where to get the information you need for success in change management. This book will show where to look for the information, how to get it when you find it, and how to implement changes with a view toward success. Written in a conversational style that is easy to follow, examples both good and bad are analyzed to determine what did and did not work, and how implementation of the principles in this book were used to effectuate better performance (or not used, to ruin performance).