Martin Bichler – författare

Dynamic pricing and on-line auctions are emerging as the preferred models for e-business. This multi-disciplinary 2001 book presents a framework of negotiation protocols for electronic markets. It was the first book to combine economics with computer science and the first to describe multidimensional auction mechanisms - i.e. automated negotiations on multiple attributes and/or multiple units of a product. In addition it summarises the introductory economics needed to understand electronic markets, and surveys the literature on negotiation and auction theory. Case studies include the trading of financial derivatives. For use in the design, implementation and upgrade of electronic markets, for researchers in: economics, information systems and operations management, computer science and all students of the e-commerce phenomenon.

Following the successful PCS Auction conducted by the US Federal Communications Commission in 1994, auctions have replaced traditional ways of allocating valuable radio spectrum, a key resource for any mobile telecommunications operator. Spectrum auctions have raised billions of dollars worldwide and have become a role model for market-based approaches in the public and private sectors. The design of spectrum auctions is a central application of game theory and auction theory due to its importance in industry and the theoretical challenges it presents. Several auction formats have been developed with different properties addressing fundamental questions about efficiently selling multiple objects to a group of buyers. This comprehensive handbook features classic papers and new contributions by international experts on all aspects of spectrum auction design, including pros and cons of different auctions and lessons learned from theory, experiments, and the field, providing a valuable resource for regulators, telecommunications professionals, consultants, and researchers.

The digital economy led to many new services where supply is matched with demand for various types of goods and services. More and more people and organizations are now in a position to design market rules that are being implemented in software. The design of markets is challenging as it needs to consider strategic behavior of market participants, psychological factors, and computational problems in order to implement the objectives of a designer. Market models in economics have not lost their importance, but the recent years have led to many new insights and principles for the design of markets, which are beyond traditional economic theory. This book introduces the fundamentals of market design, an engineering field concerned with the design of real-world markets.

Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. Numerous books have been published in the past few years, which consider individual aspects of electronic commerce. This book is a collection of selected contributions from reknowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. The basic goal is to give an overview of some of the most relevant topics in e-commerce.* Lectures in E-Commerce - Prof. Dr. Hannes Werthner and Prof. Dr. Martin Bichler* E-Commerce and the E-Economy - Dr. Paul Timmers (Head of Sector E-Commerce, European Commission, Brussel, Belgien)* Bundling and Competition on the Internet - Prof. Dr. Yannis Bakos (New York University, USA)*Changes in the Financial Services Industry - Prof. Dr. Hans Ulrich Buhl (Universitat Augsburg, Deutschland)* Auctions in E-Commerce - Prof. Dr. Rudolf Muller (International Institute of Infonomics and University of Maastricht, Niederlande)*Privacy and Security in Electronic Commerce - Prof. Dr.Grunther Muller (Universitat Freiburg, Deutschland)*XML: The Future of EDI - Prof. Dr. Peter Buxmann (Universitat Freiberg, Deutschland)*Show Me the Money: Measuring the Value of E-Commerce Technologies - Prof. Dr. Robert Kauffmann (Carlson School of Management, University of Minnesota, USA) *Understanding patterns of inquiry: Analysis of directed information search for tourism products - Prof. Dr. Daniel Fesenmaier (University of Illinois at Urbana-Champaign, USA) *Curriculum for Higher Education on E-Commerce - Prof. Dr. Paula Swatman (School of Business Information Technology, RMIT, University, Australia).

Das Buch zeigt, wie das WWW fur den Aufbau eines unternehmensweiten Informationssystems genutzt wird, uber das der Mitarbeiter einfach auf alle relevanten Informationsressourcen zugreifen kann. Es analysiert prazise die Starken und Schwachen des World Wide Web im betrieblichen Einsatz. Daraus wird eine mehrschichtige Architektur betrieblicher WWW-Informationssysteme abgeleitet sowie ein Vorgehensmodell zur Durchfuhrung erfolgreicher WWW-Projekte entwickelt. Das Buch beantwortet viele Fragen, mit denen IT-Abteilungen konfrontiert sind und eignet sich als Leitfaden bei der Umsetzung konkreter WWW-Projekte. Zentrale Themen sind: - die Beschreibung der Architektur betrieblicher WWW-Anwendungen * die Kombination des WWW mit Datenbanken und verteilten Systemen * ein Vorgehensmodell zur Durchfuhrung von WWW-Projekten * die Vorstellung von Methoden zum Entwurf von WWW-Systemen

This book constitutes the refereed proceedings of the 5th International Conference on Electronic Commerce and Web Technologies, EC-Web 2004, held in Zaragossa, Spain in August/September 2004. The 36 revised full papers presented were carefully reviewed and selected from 103 submissions. The papers are organized in topical sections on recommender systems, databases and EC applications, service-oriented e-commerce applications, electronic negotiation systems, security and trust in e-commerce techniques for b2b e-commerce, negotiation strategies and protocols, modeling of e-commerce applications, e-commerce intelligence, e-retailing and Website design, and digital rights management and EC strategies.