Martin J. Liu – författare

This accessible Research Agenda focuses on the practical implementation of responsible innovation across various sectors, from manufacturing firms to digital platforms. It provides guidance by examining responsible governance and the challenges and opportunities presented by emerging technologies, such as AI.Bringing together diverse perspectives and empirical insights, it examines how responsible innovation can be applied for sustainable industry development. Leading experts in the field discuss key themes at the intersection of technology, society and responsibility, examining how responsible innovation can be applied for sustainable industry development. Adopting a global perspective, authors link conceptual discussions with sector-specific cases including healthcare, hospitality, food-sharing and gig work, to demonstrate how technological progress can align with ethical, environmental and societal values. This Research Agenda emphasizes the transformational power of innovation, showing how it reshapes industries, enhances societal well-being and influences the global landscape across borders and generations.A Research Agenda for Responsible Innovation is an essential resource for students and scholars of business, corporate social responsibility entrepreneurship, organisational innovation and technology. It will also highly benefit entrepreneurs seeking to apply ethical innovation to their business, as well as those interested in the Sustainable Development Goals.

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the  perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the  perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the  perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.

This book features state-of-the-art studies on the responsible innovation management. It illustrates the innovative methods from socio-economic and sustainable development dimensions and specifically mentions digitalisation’s dark side, technology application challenges and enterprises management issues. The selected works contain enormous new case studies exploring ways to improve the development of related industries from responsible innovation perspectives. It covers about the multidisciplinary areas, and hence, it fosters close collaboration between researchers in diverse fields such as social science, economics and engineering. Researchers, corporate executives and engineers in these areas can benefit from the book.

This book features state-of-the-art studies on the responsible innovation management. It illustrates the innovative methods from socio-economic and sustainable development dimensions and specifically mentions digitalisation’s dark side, technology application challenges and enterprises management issues. The selected works contain enormous new case studies exploring ways to improve the development of related industries from responsible innovation perspectives. It covers about the multidisciplinary areas, and hence, it fosters close collaboration between researchers in diverse fields such as social science, economics and engineering. Researchers, corporate executives and engineers in these areas can benefit from the book.

This book features state-of-the-art studies on the responsible innovation management. It illustrates the innovative methods from socio-economic and sustainable development dimensions and specifically mentions digitalisation’s dark side, technology application challenges and enterprises management issues. The selected works contain enormous new case studies exploring ways to improve the development of related industries from responsible innovation perspectives. It covers about the multidisciplinary areas, and hence, it fosters close collaboration between researchers in diverse fields such as social science, economics and engineering. Researchers, corporate executives and engineers in these areas can benefit from the book.

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.