Ruizhi Yuan – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2024
1 635 kr
Skickas inom 10-15 vardagar
This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.
E-bok
Engelska, 20242 110 kr
Läs direkt efter köp
This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What''s behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what''s driving the new economy, in a book of interest to marketing professionals, scholars, and economists.