Martin Kupiek – författare

This edited volume discusses the path towards the digital transformation of Georgia from two major viewpoints: First, an economic perspective that includes contributions around economic integration and orientation towards the EU, and an analysis of its implications for a small country like Georgia. Second, various aspects of digital transformation initiatives will be studied from an enterprise and a managerial perspective. In this part, innovative management methodologies are conceptualized such as agile change management and the enterprise transformation cycle to facilitate the shift from the manufacturing and agriculture industry towards an increasing digitalization of companies. 

These concepts serve as fundamental cornerstones to enable the development of a digital transformation roadmap including the analysis of the potential of establishing a digital hub in Georgia and the Caucasus area. Based on a survey of national and international managers, important HR key performance indicators referring to mobility and digitalization of the workplace are discussed. The impact of pandemic (post-Covid) scenarios for future organizational development as well as large-scale labor migration from East to West is also in focus.

The authors present implications for policymakers and business owners as well as top-level executives resulting in a set of recommendations for future actions.

This book offers a new perspective on change projects in organizations. While traditional approaches of analysis, planning, and implementation can be too slow and unsatisfactory in dynamic environments, this book introduces a context-oriented, dynamic approach that seamlessly integrates technology, processes, and people into the organizational framework. Drawing from organizational theory, it prioritizes both the formal and informal aspects of an organization''s structure and culture, and emphasizes the emotional side of change. It provides practical guidance on using emotion concepts to facilitate change in a positive way, and covers key supporting technologies, communication strategies, and human resource considerations.

In addition to describing the approach, the book provides helpful tips on selecting the right consultants and embedding change know-how for future initiatives. It is an indispensable resource for anyone leading a change project or looking to improve their organization''s ability to adapt. So why settle for a traditional approach when you can achieve meaningful change through a dynamic, context-oriented approach?

This book shows an innovative way for managers to gain a better understanding of emotions in teams and organizational units and thus positively influence agile development in the context of digital transformation of companies.

Digitalization does not just lead to technical changes. It dramatically changes the way employees work with each other as well as how executives play their roles. In an agile working environment, middle management in particular loses power, influence, and relevance, and customer relationships are subject to greater affectivity. The result is an increased emotionalization of the actors, which should be recognized and understood prior to designing the emotional landscape of the organization and to developing and implementing successful business models. The author introduces various conventional and AI-based instruments based on current research for handling emotions, supported by practical concepts.