Martin Steinmann – författare

This book offers fresh insights into innovation management and its prerequisites. Based on these insights, the authors present a new and proven innovation system, which is being used in practice and has the potential to significantly increase the ability of enterprises to innovate. Starting with the innovation dilemma that enterprises face, the book analyses the concept of innovation as it is (mis)understood in practice, and identifies the missing element in current innovation theories - the innovation gap. Further, it asks whether today''s enterprises are well suited for innovation and then describes a solution to the problems identified. The book also introduces a new and important element of the revised innovation process called “Exploration”. From leadership issues to building a strong innovation model, it offers state-of-the-art knowledge, which can significantly boost the chances of innovation succeeding in enterprises.

The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company''s long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.

In this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and a future-oriented part. This way, companies align themselves simultaneously with two future stars.

Learn the path to becoming an innovative company and sustainably enhance your company''s innovation performance and future viability.

This book is a translation of the original German edition “Innovationsstrategie“ by Huber et al., published by Springer-Verlag Germany in 2023. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically different from a conventional translation.