Public Trust in Institutions: Qualitative and Quantitative Perspectives provides a comprehensive, interdisciplinary approach to understanding how trust is formed, eroded, and measured across different institutional contexts. Public trust in institutions-governments, corporations, and media-has become increasingly fragile. Combining insights from political science, business studies, behavioural economics, and data science, this book offers a dynamic and evidence-based approach to trust measurement. It addresses a critical gap in the field by integrating theoretical frameworks with practical methodologies for assessing trust in real time.Structured into five sections, the book begins by examining the theoretical foundations of institutional trust, then explores measurement approaches, contrasting traditional surveys and experiments with emerging big data, natural language processing, and AI tools for sentiment analysis. Subsequent chapters focus on applying these methods in practice, covering trust communication strategies, government and corporate trust dynamics, media influence, and policy transparency. It further explores trust in crisis contexts, offering comparative case studies and strategies to rebuild trust post-crisis. Concluding with policy-oriented discussions, it addresses global governance challenges and provides actionable recommendations to strengthen institutional trust worldwide.This book equips policymakers, corporate leaders, researchers, and data analysts with the tools to track trust trends, diagnose trust deficits, and develop actionable strategies to rebuild confidence in institutions. It offers timely solutions for enhancing governance transparency, corporate reputation, and social cohesion.Provides a structured, multi-method approach to measuring public trust, integrating traditional surveys, behavioural experiments, and AI-driven sentiment analysisIncludes real-world case studies and best practices on institutional trust-building and failures, offering comparative lessons from governments, corporations, and civil society organizationsDelivers evidence-based recommendations for policymakers, business leaders, and regulatory bodies to strengthen institutional legitimacy, corporate reputation, and governance transparency
