Massimiliano Bonacchi – författare
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2 produkter
Customer Accounting
Creating Value with Customer Analytics
Av Massimiliano Bonacchi, Paolo Perego
Häftad, 2018
737 kr
Lägg i varukorg
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated …
Customer Accounting
Creating Value with Customer Analytics
Av Paolo Perego, Massimiliano Bonacchi
E-bok, 2018
852 kr
Lägg i varukorg
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated …