Paolo Perego - Böcker

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

This book describes current trends in m_Health technology, systems, and applications. The book proposes a multifaceted view on m-Health opportunities and requirements starting from four aspects: patient, technology, design and innovation. The analysis is completed by a market segmentation overview and by the most recent research experiences to offer a complete benchmark and vision of m_Health for today and tomorrow. The contributions are based on the outcomes of initiatives on the future of healthcare, funded by the EU in the frame of FP7 and Horizon 2020 and their deployment into real clinical practice. Throughout the book, clinicians, technicians, researchers, and end-users debate their experience, needs, risks, opportunities, and available solutions in this fast moving field.

The next section focus on IoT and smart sensors on the use of wearable devices and systems for Internet of Medical Things application. This track focuses on the intrinsic multidisciplinary of wearable devices, and includes works on methodology and design aspect of wearable research.

This book constitutes the refereed post-conference proceedings of the 6th International Conference on Mobile Communication and Healthcare, MobiHealth 2016, held in Milan, Italy, in November 2016. The 50 revised full papers were reviewed and selected from numerous submissions and are organized in topical sections covering: Technological development for m-health application user engagement.- IoT - Internet of Things.- Advances in soft wearable technology for mobile-health.- Emerging experiences into receiving and delivering healthcare through mobile and embedded solutions.- Advances in personalized healthcare services.- Mobile monitoring, and social media pervasive technologies.