Matthew M. Mars – författare

There is a growing class of entrepreneurs who, for a range of reasons, are working to create viable alternatives to mainstream production and consumption models. Existing literature that cuts across multiple fields illustrates the unique features, challenges, and value propositions of alternative forms of entrepreneurship. Yet, the complexities associated with how alternative marketscapes form and function remain “fuzzy.” Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth asks, “How alternative are alternative marketscapes?”

In doing so, greater clarity is gained on the underlying economic, organizational, and social conditions and environments within which alternative marketscapes develop. The volume includes theoretical arguments and case studies that view alternative entrepreneurship not as co-existing with, but rather transforming mainstream entrepreneurship, and challenge the understanding of alternative entrepreneurship as being inherently altruistic.

The exploration of ingenuity and innovation, in conjunction with cases that illustrate the diversity of alternative market contexts, generates organizational and system-level applications. The volume authors provide entrepreneurs and companies a concise understanding of alternative marketscapes that paves the way for development and success.

There is a growing class of entrepreneurs who, for a range of reasons, are working to create viable alternatives to mainstream production and consumption models. Existing literature that cuts across multiple fields illustrates the unique features, challenges, and value propositions of alternative forms of entrepreneurship. Yet, the complexities associated with how alternative marketscapes form and function remain “fuzzy.” Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth asks, “How alternative are alternative marketscapes?”

In doing so, greater clarity is gained on the underlying economic, organizational, and social conditions and environments within which alternative marketscapes develop. The volume includes theoretical arguments and case studies that view alternative entrepreneurship not as co-existing with, but rather transforming mainstream entrepreneurship, and challenge the understanding of alternative entrepreneurship as being inherently altruistic.

The exploration of ingenuity and innovation, in conjunction with cases that illustrate the diversity of alternative market contexts, generates organizational and system-level applications. The volume authors provide entrepreneurs and companies a concise understanding of alternative marketscapes that paves the way for development and success.

Eco-entrepreneurship is a pervasive market-based approach to environmental recovery and sustainability. The aptitudes, motivations, strategies, and overall impact of eco-entrepreneurs are well documented in relevant academic literatures. From Local to Global, Volume 30 of the Advances in the Study of Entrepreneurship, Innovation and Economic Growth series contributes to this body of work an interdisciplinary, cross-sector portrait of the various inputs and capital resources (financial, human, social), models and strategies, and current and anticipated impacts that characterize and shape eco-entrepreneurship.

Composed of theoretical essays and empirical studies, the chapters span higher education innovation in the eco-tourism and recreation spaces; public policy perspectives that merges economic and entrepreneurial development, tourism, and environmental conservation; local placemaking and the development of eco-centered consumption spaces; the integration of cultural preservation and celebration with notions of sustainable entrepreneurship; the re-development of urban and industrial spaces as eco-friendly tourist destinations; and the accessibility of mainstream and eco-centered tourism mechanisms.

From Local to Global provides a timely and relevant discussion and exploration of entrepreneurial topics, their impact, and ties to key values in today’s society, such as social, environmental, and economic issues and challenges.