Matthew P. McAllister – författare
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11 produkter
Routledge Companion to Advertising and Promotional Culture
Av Emily West, Matthew P. McAllister
Inbunden, 2023
3787 kr
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This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.This updated edition takes a critical look at advertising and promotion during the explosion of digital and …
Routledge Companion to Advertising and Promotional Culture
Av Emily West, Matthew P. McAllister
Häftad, 2024
966 kr
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This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.This updated edition takes a critical look at advertising and promotion during the explosion of digital and …
The Commercialization of American Culture
New Advertising, Control and Democracy
Häftad, 1996
1529 kr
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Divided into eight elaborate and well-defined chapters that leave out almost nothing that's relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into …
Advertising and Consumer Culture
A Special Issue of Mass Communication & Society
Av Matthew P. McAllister, Sharon R. Mazzarella
Häftad, 2000
490 kr
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Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the …
Routledge Companion to Advertising and Promotional Culture
Av Matthew P. McAllister, Emily West
E-bok, 2023
1022 kr
Lägg i varukorg
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and …
Routledge Companion to Advertising and Promotional Culture
Av Matthew P. McAllister, Emily West
E-bok, 2023
1022 kr
Lägg i varukorg
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and …
Advertising and Consumer Culture
A Special Issue of Mass Communication & Society
Av Sharon R. Mazzarella, Matthew P. McAllister
E-bok, 2023
572 kr
Lägg i varukorg
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the …
Advertising and Consumer Culture
A Special Issue of Mass Communication & Society
Av Sharon R. Mazzarella, Matthew P. McAllister
E-bok, 2023
559 kr
Lägg i varukorg
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the …
The Routledge Companion to Advertising and Promotional Culture
Av Emily West, Matthew P. McAllister
Häftad, 2015
1008 kr
Lägg i varukorg
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical …
Film and Comic Books
Av Ian Gordon, Mark Jancovich m. fl.
Häftad, 2007
300 kr
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In Film and Comic Books contributors analyze the problems of adapting one medium to another; the translation of comics aesthetics into film; audience expectations, reception, and reaction to comic book-based films; and the adaptation of films into comics. A wide range of comic/film adaptations are …
Film and Comic Books
Av Ian Gordon, Mark Jancovich m. fl.
Inbunden, 2007
720 kr
Tillfälligt slut
In Film and Comic Books contributors analyze the problems of adapting one medium to another; the translation of comics aesthetics into film; audience expectations, reception, and reaction to comic book-based films; and the adaptation of films into comics. A wide range of comic/film adaptations are …
